Recently, women's underwear manufacturers Urban beauty Industrial Co., Ltd. signed a contract with the Rongchang county government, and will spend 1 billion 500 million yuan to build underwear production and warehousing and logistics center in Rongchang Industrial Park.

Reporters learned from the Rongchang county government that the sales of urban beauty underwear last year reached 4 billion 500 million yuan, ranking first in the country. It is expected to exceed 15 billion yuan in 2015, and there are more than 3800 stores in the country. Zheng Yaonan, chairman of the company, said that the company is ready to complete its listing in 3 years. This contract is the only underwear production and storage in Western China. Logistics Centre After two years of operation, the annual output value will reach 5 billion yuan.

Yang Baigang, general manager of the southwest region of the company, said that after he settled in Chongqing, he would arrange more than 4000 stores in the western region and quickly seize the western market. It is reported that the urban beauty is mainly aimed at the sale of two or three tier cities, and will be transferred to the first tier cities in the future. Yang Bai Gang disclosed that this year will open 20 stores in the main city of Chongqing more than 300 square meters.

China's underwear market investment analysis and forecast report for 2009~2012 years shows that China's underwear market has annual sales volume of more than 100 billion yuan, and is growing at an annual rate of nearly 20%, of which 60% of female underwear is. Zheng Yaonan predicts that the total value of underwear will reach 400 billion yuan in the next 5~10 years.