Today, in the shoe industry, we are moving towards high-end products.

"How much technology it carries.

This reminds me of a proverb, "as long as we work hard, the iron pestle is grinding into a needle".

But with the rising market of raw materials and labor costs, how much money and time do we need to invest and how much energy we can spend to make an iron pestle into a needle? A fine and precise needle is only a needle. If we make this pestle into a bearing of a space satellite, it may really maximize its value.

It is these many reasons that lead to the inevitable trend of shoe enterprises' "two pioneering".

In Jinjiang, the "Chinese shoe capital" as well as the "Chinese brand capital" has also grown a number of "gold medal suppliers".

How can our shoe enterprises achieve "the two pioneering work"? How to cut off the thorns to usher in the two take-off?

For example, shoe material enterprises have no terminal market, so they can only rely on finished products.

To achieve its own value.

They all dreamed of "marrying a rich man and a rich man" and working with the first brand shoe companies to achieve their own value.

The growth will drive the growth of enterprises themselves.

Similarly, three profit is also proud to tell you that all of our products are married to "Anta, XTEP, 361, Jordan, noble bird, hi dragon, PEAK" and so on. They can get their favor. It is also the result of hard work for every three of us. It is an affirmation of the quality and strength of three earnings.

This time, I won the "gold supplier" as well as the affirmation and encouragement of Jinjiang's three municipal government and city leaders.

I believe that with the encouragement and support of the municipal government, we will do better in the three profit.

At any time, the development of an enterprise is inseparable from the quality. Technology and innovation are no longer familiar with the homogenization of products.

Even slogans are unified.

Here, I want to talk about personal understanding of "technology and innovation" in view of the development of shoe material enterprises.

We compare the overall strength of the enterprise to the automobile, and compare the innovation development of the enterprise to the road of choice. If today your strength is BMW, and I am just Alto, but Alto chooses the "high speed road", and BMW chooses the "National Road". Then, in today's market environment, are you sure BMW will run fast? So here we feel that if an enterprise wants to develop, we definitely can not think that we are BMW.

The way of development of enterprises also determines the way out for enterprises.

Of course, we can not say that as long as we choose the road to "high speed", we do not need to care about quality and technology. If we want to go to high speed, we must have the basic quality and strength. If we say that the quality is not good enough, we will not be able to tire at two km on high speed, or even become a three wheel, then you will have to scrap the enterprise, let alone any target.

Therefore, science and technology, innovation both view, "science and technology" is strength, quality, and foundation, and innovation side is based on the strength of higher flying! Today, the quality has gone to the high-end, innovation is more important for our shoe enterprises.

In addition to marrying big houses, making money and taking scientific and technological innovations, under the pressure of rising raw materials, increasing labor costs, European debt crisis and RMB appreciation, many small and medium-sized enterprises have already been unable to choose to quit. The overwhelming majority of them are not because they are strong for us, but because we have no choice but to be strong. Behind the strong, we only need to continuously strengthen our business management, improve efficiency, reduce waste and reduce costs, and squeeze out a little profit in this few remaining space to make ends meet.

Of course, in this harsh environment, we will not be afraid of persistence, but will become more and more brave.

The diversified development of shoe enterprises and the choice of market positioning have shown the stronger vitality of shoe enterprises.

We need to open up more space in other fields with "three sponges, three gains and slow returns".