Recently, in 2012, the third Asian Beach Games (hereinafter referred to as the Sha Sha) official uniform dynamic appearance.

Zhang Hongtao, vice chairman and executive director of the Executive Committee, executive director of the Shandong Provincial Sports Bureau, member of the Executive Board of the organizing committee, Zhang Guangbo, vice mayor of Yantai, and Xu Jia son, general manager of the big group group, attended the press conference and jointly announced the official uniform of the Asian Association.

This conference has released 4 themes and six series of official ceremonies and formal uniforms, including the three ceremonial ceremonies, the guests leading and the flag raising three series of "hayun rhyme". The "Haiyang dance" part of the "Sha Sha" will be the formal dress, "Bi Haiyin Sha", the elegant dress of the Sha Sha, and the official of the "Sha Hai Lingyun" chapter.

The above garments are named after the "sea" axis.

On the night of the conference, the uniform, which was ingenious in design, bright in color, smart in style, fashionable and lively, attracted the attention of all the audience in the wonderful interpretation of the model, and brought the conference to a climax.

The leaders of the Asian sand organizing committee said: the Asian sand dress and formal uniform have realized the fashion and function in the whole. The theme design is closely related to the theme of the Asian sand meeting. It not only makes the elements of the beach movement obvious, but also skillfully implants the Kong Meng culture, so that the whole design can complement each other and become natural.

The big brother group is the exclusive supplier of the 2012 Asian sand club's official uniform.

According to the design team of the cellular phone, the design inspiration of the Asian sand dress and formal uniform is originated from the natural scenery of Haiyang, Shandong.

Haiyang is a beautiful and magical land. Nature has bestowed her wonderful mountain and sea charm.

The designer combines the history and culture of Haiyang with the design tenet of carrying forward the Chinese culture of Confucius, highlighting the theme that this Asia will lead the trend of sports to return to nature.

In order to coordinate with the overall visions of the Asian sand society, the designers refer to the elements such as the emblem of the Asia, the mascot, and the Phoenix core of the Asian sand Association. The colors are mainly blue in Haiyang, reflecting the cultural mirror of "endless green hills and continuous green water".

The cheerful Haiyang blue, the sunny yellow beach and the passionate cherry red reflect the joyful and natural spirit of the Asian sand meeting.

The official assembly of the Asian sand Federation has been put into design since March 2010. It has been strictly examined by the clothing inspection team composed of leaders of the Asian sand society, the cultural circles of Shandong and the costume experts group. In the end, the design work of Liu Jianjun, the design director of the Guangdong big brother group, was selected in many design options.