"Color marketing is gradually warming up in the field of children's wear."

Shishi family

Wang Shing of enterprises said that Shishi children's clothing enterprises should combine the color trend of 2012 children's products to redevelop the market and expand the children's clothing industry.

According to the analysis of relevant personnel of the city children's wear industry association, at present, color marketing has gradually increased in the field of children's wear, and has been adopted by many enterprises in Shishi, Jinjiang and Quanzhou.

"China children's Industry Summit" held recently, the Chinese fashion color association has joined hands with all children's shoes brands to release the color trend of Chinese children's products in spring and summer 2012, which is very inspiring for children's clothing enterprises in our city.

Shishi brand

Wang general said that Shishi children's clothing enterprises should combine the color trends of 2012 children's products to redevelop the market and expand the children's clothing industry.

Nowadays, many shoe and clothing enterprises use the color marketing strategy in the design and packaging of products, by attracting the color of the product from a single color system to a combination of many color systems, attracting consumers' eyeballs and promoting their desire to buy.

From the preference of women's clothing to color, to the application of colors on men's shirts on shirt ties, and to the color of the adult sports brand as the watershed of the season, and to the prevalence of color marketing in children's shoes, color marketing has widely attracted the attention of various fields of shoes and clothing industry.

It is understood that with the popularity of fashion, the use of color has also received the attention of the children's clothing enterprises. They have been involved in product development, enterprise production, appearance design, brand packaging and other links into the color marketing strategy.

Liang Yong, executive vice president of the China Fashion Color Association, said: "the China Fashion Color Association has appointed two trend experts to participate in the national popular color proposal meeting annually. It forecasts the international fashion color in 18 to 24 months ahead of time, and summarizes the color proposals of other members of the international fashion color Committee. After finishing, it provides trend and design guidance services for domestic partners."

It is reported that China

In addition to the appeal basic information, the experts also studied and analyzed the present situation and dynamic changes of children's shoes from the perspectives of sociology and psychology. Based on this, the market and product trend were analyzed, predicted and published.

According to the prediction, children's shoes and clothes will be shaped with bright bright red, pink or the color of the earth to create lively girls in summer.

Fringed fringes or soft leather into flower like lotus leaves, creating a natural romantic family.

In this season, children's shoes are still used in winter animal designs, and the combination of abstract animal stripes and red brings fresh feelings.

At the same time, embroidered red flowers and exquisite ribbons deduce the handwork style.

The color of the earth is derived from red, and the square rivets or inlaid drill are placed on multiple strips. The style of metal fittings is created through detail treatment, and the same color neutral leather suede fabric is used to make the old style and highlight the metallic luster.

In addition, bright yellow and yellow green will also inject a casual holiday atmosphere to children's shoes, especially the textured leather and ostrich skin. The purple and yellow, blue and pink collocation are also very suitable for this season's florid fragrance florescence theme.

According to the analysis of relevant personnel of the city children's wear industry association, at present, color marketing has gradually increased in the field of children's wear, and has been adopted by many enterprises in Shishi, Jinjiang and Quanzhou.

This should be another great improvement in the children's products industry. At least, the majority of children's shoes and clothing enterprises begin to realize that the product itself and packaging can make full use of color to enhance the value, and color can also become the core concept of corporate identity.