Famous clothing brand Spain's ZARA

According to reports, Spain's ZARA, Sweden's H&M The famous clothing brands of the United States, such as the GAP of the United States and UNIQLO of Japan, will speed up the market share of the emerging economies in order to eliminate the impact of the economic crisis and the shrinking of the traditional market, especially the huge potential of consumption. Chinese Market 。

Reported that in 2011, ZARA opened 156 new stores in China, and the number will reach 400 by the end of this year. GAP plans to open 30 new stores in China this year. UNIQLO will open 100 new stores in Asia this year, 80 of which are in China. Reported that, because of taxes and customs duties and other reasons. Famous clothing brand The sales price in China is 30% higher than that in Europe. Adjusting production and marketing strategy has become the main task against the competition of Chinese local clothing brands. In order to reduce manufacturing costs, raw materials procurement and production of these brands are moving to Vietnam, Bangladesh and other countries.

The report said that while expanding the new market, the above clothing brands protect traditional market share and continue to increase shops in European countries such as France. ZARA in order to ensure the fast supply of European market, more than half of the production is in Morocco, Spain, Portugal and North Africa.