There are four things that can't be separated from clothing, food, shelter and life. Small shoes are involved in two of them. They are both part of clothing and tools for walking.

The market for shoes will never shrink... "

This is the biggest reason for Zhou Yong to believe in opening this personalized shoe shop in Changsha County Meihua community, and his entrepreneurial idea was awarded by the Hunan provincial Party committee of the Communist Youth League.

Entrepreneurial actions stimulate entrepreneurial dreams

Zhou Yong originally worked for a shoe factory in Dongguan, Guangdong.

During his eight years of working in a shoe factory in Dongguan, he worked hard with his diligence and learning, and worked as a production supervisor from an ordinary employee, and from the production supervisor to the quality control supervisor.

In the past eight years, he has accumulated considerable experience in production management.

Zhou Yong believes that this is his "pioneering conditions".

At the end of last year, due to the impact of the international financial crisis, Zhou Yong's factory was not good enough, so he had to go back to his hometown.

After the end of the year, whether to continue to work or to start a business independently puzzled Zhou Yong for a long time.

After wandering for a while, it happened that the youth entrepreneurship Campaign sponsored by the Communist Youth League of Hunan province stimulated his entrepreneurial passion, so he decided to "simply start his own business".

When choosing an entrepreneurial project, Zhou Yong remembered the old saying in his hometown: "be mature enough to do nothing but live in isolation."

He thought that if he chose a new industry, it would take a lot of time and energy, but in the end he might not be able to grasp it. So he decided to go on with his old business -- opening a shoe store to make shoes.

After choosing the direction of entrepreneurship, Zhou Yong made a survey of the local market, and found that shoe factories were almost nowhere in the area.

As for the supply of raw materials and labor, Changsha and Dongguan can find a lot of raw materials, and now a large number of migrant workers are returning home, and the labor force is even more problematic.

Run personalized shoe stores and sell shoes on demand.

"I want to run a personalized shoe shop!" Zhou Yong said proudly.

The personalized shoe factory will adopt the method of combining physical stores with online stores. First, use tables and charts to list the materials and styles of shoes, and what materials and styles the customers need can be directly ordered by telephone or computer.

In order to embody the demand, we can assemble shoes at the first time according to the wishes of customers.

In Zhou Yong's opinion, no matter what you buy, sometimes it is not what you like to put in there, and what you think of is not to be bought. This woman performs even more, because they tend to be more picky than men. According to the psychology of customers, everything is decided by customers themselves, which can reduce the loss of customers. This is the main problem to be solved by individual shoe stores.

As for assembling shoes, Zhou Yong is very good at it.

He said that although there are many materials for making shoes, they are mainly made up of two parts, the upper and the sole, which can be done in advance according to the different styles and materials. The remaining task is to assemble them together, so that they can save time and meet the needs of customers at the fastest speed.

Intends to build the industry "DELL"

According to the needs of customers, customized products and direct marketing mode, this "personalized shoe store" can be described as a brand new mode in the footwear industry.

"The DELL in the computer world has been flourishing in this way," Zhou Yong said. DELL's first "DELL model" is actually the three elements of customizing products, selling products directly and providing quality services.

Setting up online shops, ordering shoes directly by telephone or computer is actually the direct selling mode of products, which can reduce production costs and reduce the price of shoes.

However, he believes that the biggest advantage of his personal service is that "it will not cause the backlog of products generated by blind production, and at the same time meet the personalized needs of customers." this is the most important point of reference from DELL's development experience.

Zhou Yong said he would add some other production and sales skills to promote the sustainable development of the industry.