LV , H&M, Gucci, Armani... These top names of the world want everyone, but in the face of tens of thousands of prices, ordinary people fear that only a prohibitive part. Fortunately, in recent years, the market of orlies and tail goods has risen rapidly in all parts of the country, and it has become the best choice for people to lose their dignity and fully express their tastes.

However, international brands such as Chanel and Ports are very strict in protecting their brand value. Generally, they adopt precise nuclear production mode, and there are few scattered goods. If there is no original discriminating vision, it is very easy to buy fake goods. In this connection, Ms. LV, a brand expert of the global brand marketing center, asked her to teach us several ways to identify international brand clothes.

Ms. Lu said that the real brand clothing is very fine workmanship, which is the difference. Brand tail cargo And the most intuitive and effective method of imitation. Specifically, the following aspects:

1, look at the fabric. Take the famous T-shirt as an example, the fabric is more than ninety percent cotton plus spandex, that is, commonly known as fine cotton, with excellent handle, wrinkle and hang can restore the original state; the color will not be very bright, and may even look a bit old and old, but how to wash is not pilling or fading. On the contrary, the bright colors of cotton fabrics are likely to exceed the standard formaldehyde content.

2, look at the design. Generally speaking, the larger the brand is, the simpler the clothing version design is, the more plain clothes it looks like, the upper body effect is very good, and there are few fancy designs such as embroidery, but if there is embroidery, it will be very delicate.

3, look at trademarks. Trademark is the most intuitive identification point. First of all, brand clothing can not be branded, but it can not be washed without water. This is not known to many consumers. The washing marks are stitched in the crevice of the clothes, while the anti blocking is to sew the clothes and then stitch the water to the outside. Secondly, genuine clothing usually comes with fine printed cards attached to the clothing, which shows the brand, fabric, specifications, washing instructions, etc., and the washing belt and ingredient identification are also indispensable. Again, trademarks should be woven and should not be printed. Apart from having a trademark on the collar, a temporary trademark will be sewn on the left cuff for identification. It can be removed when wearing.

4, look at the details. Designer clothes It has fine workmanship, exquisite material, no folding and crumple, and other accessories such as buttons, zippers, and other heads all have trademark marks. In order to prevent the clothes from hanging and changing in the pocket when the clothes are being displayed, the bags are sealed with open lines and big pins, and when they are dressed, they should be completely packed.

In addition, Ms. Lu also cited specific examples of several famous brands to illustrate:

Genuine ONLY, VEROMODA In addition to the cloth label, there are 2 and more than 2 paper labels. The price and security bar codes on the top are not printed on paper, but a single side sticker. They can be uncovered. A plastic film is attached to the surface.

Diesel has unique anti counterfeit silver thread underneath the label, and the diesel word in English is used in the anti-counterfeiting silver thread.

The inside of the trouser legs of the genuine Levi 's is made of gold thread double layer sewing, and the zipper is unique, and the fake ones are YKK or YRK.

Armani's fabric is mostly cotton and its technology is very high. A big size long sleeved shirt can be easily clenched in hands, and will not leave a little wrinkle after loosening.