It is reported that the alliance was launched by Quanzhou Liuhe children creative industry Co., Ltd., jointly organized by Xiao Zhong, the body of the national physical culture and Sports Bureau, Chen Yuanshui, director of the national leather and shoe-making Productivity Promotion Center, the director of the Haixi shoe industry information center, and the business representatives of small camels, Fuxing, Yong Gao, hundred million Mickey, Wan Taisheng, E3, Kasiron and other enterprises.

The establishment of the alliance is aimed at further improving the technological content of children's shoes in China, improving the product innovation ability of footwear enterprises, enhancing the protection, safety, environmental protection and comfort of children's shoes, meeting the needs of children's consumer market, promoting the technological progress of China's footwear industry, and guiding and promoting the development of China's footwear industry technology.

As an advocate of color marketing for children's leather industry in China, Chen Liming said that they will import the technology into E3 product research and development, and import technology and technology research on the basis of the color fashion product advantage, so that fashion and technology can be parallel to achieve the R & D and market operation of the industry university research cooperation relationship.

At the meeting, Chen Liming, chairman of Zhejiang popular Footwear Company Limited, took the lead with the technical director of the national leather and footwear Productivity Promotion Center to carry out the signing ceremony of the first science and technology project (Research on safety and comfort of children's healthy leather shoes) after the establishment of this industry alliance. At the same time, by the joint issue of China children's shoes magazine, Fujian children's shoes Association and Jinjiang economic newspaper, the first blue book report on children's shoes industry in Fujian will be officially launched to help all sectors understand the development policy and industrial development situation of China's children's shoes industry, enhance the competitiveness of Chinese children's footwear enterprises, effectively promote the development of children's shoes industry in various regions, and develop a new market situation.

In addition, the forum will also carry out the recommended match on the spot, and discuss how to do well the business of children's shoes. In addition, the Chinese fashion color association, domestic and foreign industrial organizations and garment research and development team are invited to join hands with several strength children enterprises. The joint industry will be released in 2012 on the trend of the industry and the fashion color. The concept of children's wear and the display of model entities will provide professional advice and technical support for the children's enterprises to upgrade their clothing research and development and upgrade their products.