Steve Parker, President of CONVERSE Asia Pacific, said: "I am very excited about opening our first new concept store in Beijing and holding this event. I am very happy to bring this unique shopping experience to Chinese consumers.

We are looking forward to offering you the most comprehensive and comprehensive product line we can offer, and with a unique shopping experience, our consumers can also display their original spirit boldly. "

With the slogan of "CONVERSE stands out", this event sets up a giant shooting studio in Village square in Sanlitun, invites photographers and professional modeling teams from New York to offer the most classic Chuck Taylor AllStar and fashion costumes of CONVERSE, providing young women with a stage of self expression and encouraging young people to express themselves in Beijing.

8 hours of continuous daily crowds, let us feel the Chinese consumers' enthusiasm for creative spirit and CONVERSE brand.

AllStarLight summer favorite national independent band, CONVERSE, has always been the "Connectivity" in the name of a series of opinion leaders and representatives. This time we invited more people to join in, the popular idol Fu Xinbo; pioneer music man Fu and Peng Lei; local independent designer leader Vega Wang, Xander Zhou, domestic supermodel Chen Bige, young artist Kong Lingnan, Nod Young, and Hongkong famous director Peng Haoxiang came on the scene, with the spirit of Chuck Taylor Young together.

At the same time, CONVERSE's old friends PK.14 band, the glamour band, the reshaping statue power band, the Rustic band and the social skateboard team, and many other representatives of Chinese original spirit have appeared on stage to show their creative spirit and fashion charm. They will not only make the stars shine, but also feel the CONVERSE's most fresh products and unique experience with everyone.

CONVERSE Sanlitun new store has the most diverse and latest footwear and costumes. It not only provides several classic shoes such as Chuck Taylor AllStar, Star Chevron, Jack Purcell, One Star and John John special series, but also the latest summer costumes, shoes and fancy Keychains, and even a limited number of shoes that can be found in the limited cooperation series.

Sanlitun new concept store also shows the most fresh store image of CONVERSE, the first retailer in China to have such a unique shopping experience.

The atmosphere that is full of rock and smell and sporty atmosphere combined with the American style of restoring the ancients is the best embodiment of the essence of the brand.

The star spangled display window, made up of hundreds of red, white and blue classic Chuck Taylor AllStar, tells us that the brand originated from the United States and has a history of 104 years, and the innovative design details of ceramic shoe wall, cement receiver, steel wire frame and plumbing hanger, create a modern and unconventional unique environment. At that time, it became a must for all fashionable young people and CONVERSE fans in Beijing.