Two years ago, when most designers were still focusing on how to promote fabric patterns, creative designers began to take action to cultivate their own clothing brands, register the two women's clothing brands of "Auchan spring breeze" and "Donna", and have opened outlets in Keqiao and Ningbo, launching 300 costumes each quarter, winning by personalities, setting an example for Shaoxing's creative clothing creation.

Internationally, many famous clothing brands do not necessarily have large factories behind them, but only have a management team.

Nowadays, the similar brand management mode begins to appear in our county.

Not long ago, the designer of the creative base in my county opened the first designer shop in my county in Wanda.

Pen Ching is the designer of the creative base.

When we entered the creative building 3 years ago, we began to cultivate consciously.

Brand, he not only registered two trademarks of "Ou Shang Chun Feng" and "Donna", but also set up a team of designers.

Two years ago, many designers in the fashion publishing Hall of the F5 creative garden of the Textile City creative base held a personal show.

Most of the design studios are in the exploratory stage of their careers. They focus more on their appreciation of the work itself.

In the promotion of style, pen Ching took into account the cultivation of his own clothing brand.

"I want to turn the work into a brand and get closer to the public."

Last year, the two women's clothing brands of "Ou Shang Chun Feng" and "Donna" were selected for the first show.

Because he is a fashion designer, and is also a design director in the team. He has many skills in clothing positioning, style control and artistic co-ordination.

The two brand positioning is different from two experienced designers, each with a design team.

Compared with those leading

The fashion brand of the trend, the clothing designed by pens is more close to life.

"Auchan Chun Feng" follows the design concept of fashion, generosity and liveliness. The fabric focuses on fashion and comfort. The consumer group is positioned as young women aged 25 to 35 years old, while Donna is dominated by noble, sexy and generous design style, and is suitable for mature and fashionable women.

"Some people advocate that they should register their brands abroad and go back to China to manage them, because most consumers are blind and favor foreign brands.

But I don't think so. Consumers are becoming more rational now. The key to our work is to attract people. "

He told reporters that the operation mode of the two brands was located in "small batch and multi batch", and 300 garments were launched every quarter, each style limited supply, reducing the probability of customers wearing out shirts.

Creativity is not just about serving others, it can also be used to improve ourselves.

At present, he has opened a direct store in Keqiao, Wanda and Ningbo Wanda. In the second half of this year, the two brands of Chongqing Wanda store will also be opened.

Keqiao intime department store also expressed its intention to cooperate with him shortly.

He said that Shaoxing has such a large textile production base, regardless of its fabric, design or logistics, which has unparalleled advantages in other places. He hopes to open up new channels for the pformation and upgrading of a large number of textile enterprises in our county through his own efforts.

Wang Qinhua, vice president of the China Federation of Commerce, said that most of the clothing brands previously sold in the market were from abroad. But now more and more local brands are starting to rise. The business union is also considering training more local brands. In the future, designer stores will become the mainstream of clothing management camp. Shaoxing is expected to make more examples in terms of creativity and brand.