Mr. Gaetano Marzotto, President of Pitti Immagine said.

The best way to deal with slow sales in the European region is to focus on other emerging markets.

He said: "like China, India, Indonesia and other countries with abundant oil reserves, with 10 billions of people, their purchasing power is absolutely comparable to that of the European market.

In 2012,

Sales in Italy fell by 4.6%, but sales in overseas markets increased by 5.5%.

Exports rose by 9.4% to 27 billion euros, and Italy's exports to China increased by 28.4%.

Next Pitti Uomo

Taking food as the theme and eating is one of the hottest topics at present. Combining fashion with food is quite noticeable.

The Pitti Uomo fashion show also organized the "alternative Set" activity, which was designed by Alexis Mabille, Emiliano Rinaldi, Pierre-Louis Mascia and so on.

The new faces of this year's Pitti Uomo include Seven For All Mankind, G-Star Raw, Dockers and so on.