This year, Liaoning Province

Through building and operating brand, innovating marketing mode, giving full play to the role of industry associations in bridge and tie, it has gained steady and rapid development.

In 1~3 months, the total sales revenue of the above scale enterprises reached 25 billion 300 million yuan, an increase of 25.17% over the same period last year, and the export delivery value was 5 billion 870 million yuan, an increase of 17.6% compared with the same period last year, and the profit was 1 billion 18 million yuan.

28.1%, profits and taxes 1 billion 520 million yuan, an increase of 29.1% over the same period last year.

At the third member congress of the Liaoning clothing association held recently, Xiao Gang, deputy director of Liaoning economic and Information Committee, introduced the Liaoning provincial government's policy support in the aspects of industrial cluster construction, technological pformation projects and public service platform construction. It affirmed the bridge role between the government and enterprises, and put forward the theory that the government supports the associations, associations, service enterprises and enterprises' healthy development.

The relevant person in charge of Dalian economic and Information Committee introduced the support policy to the garment enterprises in terms of technological pformation and innovation, production, teaching and research.

The Huludao municipal government and the Haicheng municipal government have launched a series of preferential policies for local textile and garment enterprises, effectively promoting the development of the textile industry.

In addition, Wang Chong, President of Liaoning clothing association, investigated and studied a group of garment enterprises, and learned about the operation of the clothing market in West Liu, and put forward some guiding suggestions for their future development. The association organized member units to participate in the twentieth China International Clothing and accessories fair.

Dalian garment industry association has organized Dalian.

The economic operation forum and the 2012 spring fashion week in Dalian have played an important role in promoting the development of enterprises.

Liaoning clothing is still a leading industry to boost the economic growth of Liaoning's textile industry.

In 1~3 months, the total sales revenue of 523 major garment enterprises in the province reached 15 billion 250 million yuan, up 26.6% from the same period last year, and the value of export delivery was 4 billion 910 million yuan, up 22.4% over the same period last year. The profit was 664 million yuan, up 49.9% over the same period last year, and profits and taxes were 960 million yuan, up 46.3% over the same period last year.

The above indicators account for more than 60% of the textile industry in the province.

It is understood that in a variety of marketing mode, the clothing network marketing development in Liaoning apparel cluster area is the most rapid. It is the most in Xingcheng swimsuit, Xi Liu trousers, Pulandian suit, Tong Erbao fur, Haicheng cotton clothes, lighthouse children's wear, Dalian underwear and so on.

The clothing brand of the cluster has entered the online sale, opened up the new market, and achieved better economic benefits.

Among them, the sales performance of Dalian clothing brand is very outstanding, for example, the YOUSOKU suit of the Dayang group, the San Fu Lan underwear, and the women's wear show the strong advantage of e-commerce in helping sales.