In the South China Sea only after the Spring Festival, 26 cases have been put on record, and many shopping malls and department stores have become defendants. After the Spring Festival, the world famous sporting goods manufacturer PUMA (full name: PUMAAKTIENGESELLSCHAFTRUDOLFDASSLERSPORT, or Rudolf Darth sporting goods, Bo Ma stock company) launched a large-scale anti-counterfeiting operation in Foshan, and prosecuted a large number of self employed and corporate counterfeiting PUMA products in five districts of Foshan, including 26 in the Nanhai District after the Spring Festival. Reporters yesterday learned from the South China Sea court that 9 cases have reached a mediation agreement with the PUMA company, and other cases that have not reached a settlement will be heard in succession. Yesterday, PUMA lawyer, Wang Guanghua, a lawyer of Guangdong Sanhuan Hua Hua lawyer, was interviewed by reporters. He said that the action of PUMA company through the legal action to protect the rights against counterfeiting was nationwide. The lawyer represented all cases in Guangdong province. In the Foshan area, the PUMA company's self prosecuting owners and enterprises covered five districts, which were filed in the South China Sea court, Chancheng court and Foshan intermediate court respectively. Reporter learned from various court investigations that PUMA company has significantly increased its anti fraud efforts this year. In September last year, the Chancheng District Court handled 3 PUMA infringement cases, and 9 had been accepted before and after the Spring Festival this year. In the South China Sea, 4 pieces of statistics were received last year, and 26 have been accepted this year. Due to the fact that Gaoming, Sanshui and other district courts still have no jurisdiction over intellectual property cases, the infringement cases in these areas are handled by the intermediate court of Foshan. Most of the claims are 50 thousand yuan per piece. PUMA said that in order to expand the Chinese market, the company registered PUMA trademarks, leopard graphics trademarks and "PUMA and leopard graphics" trademarks in China in 1978. After years of development and extensive publicity, the trademarks have made great success in the market of Chinese Sports apparel and sports shoes, and become one of the few famous sports brands in the world. But with the popularity of PUMA and the reputation of the market, some illegal elements began to produce counterfeit counterfeit PUMA products in a bid to win huge profits. On the one hand, they seriously erode the market of the genuine products of the company. On the other hand, because counterfeit counterfeit products are of poor quality, consumers will think that the quality of PUMA products is low after buying them, which has caused a very bad impact on the reputation of the company. PUMA company to carry out a large number of investigations for the purpose of combating infringement, it is understood that in Foshan, Nanhai District is the key area of counterfeit counterfeit PUMA products, and therefore has become the main area for PUMA companies to sue for counterfeiting. In the 26 cases that PUMA company prosecuted in the Nanhai District Court this year, many of the defendants were shopping malls and department stores. Most of the PUMA companies sued the defendant for compensation of 50 thousand yuan, stopped the infringement, and apologized 3 times in the Southern Metropolis Daily and other media. 9 cases have been reconciled. The South China Sea court said that the first 9 cases of trademark infringement committed by PUMA company this year were all closed, and the two sides reached a settlement agreement under the auspices of the judge. Wang Guanghua said that the second batch of cases is currently under trial, and some of them will be tried in the South China Sea court today. Ye Zhibiao, President of the intellectual property court of Nanhai court, tried the first 9 PUMA companies to prosecute trademark infringement cases. He said that the defendants in the series were mostly small scale, weak risk resisting individuals and enterprises. The court took mediation to settle disputes, and contributed to the dispute and resolved. PUMA company withdrew its indictment. Due to trade secrets, the specific contents of the settlement agreement were not disclosed.