France's "Monte Carlo" Brand menswear In May 16th, the store opened in Hangzhou and opened at Wenzhou East Road store in May 20th.

The "Monte Carlo" brand originated from Paris, France. In the past more than 100 years, it has been advocating exquisite, quality and comfortable philosophy of dress as the cornerstone of design and development. After more than 100 years of development, the name of Monte Carlo has been well known in the European market. In 2005, the "MC" business men's clothing brand entered the Chinese market vigorously, providing business casual men's clothing for Chinese market professionals. The brand style inherited the noble tradition of European nobility. No matter in terms of fashion, style, edition and other fashion technology, it was also tailored for the domestic and middle consumer groups in terms of consumption concept, product positioning, market price and so on.

Montag's men's wear brand follows the brand concept of "simple and elegant, possessing and honourable". "Centennial brand and professional quality" become the core value and brand symbol of monk's core. The target consumer group directly localizes the upper middle class social elite or the successful people between the age of 28 and 38. The innovative marketing strategy of differentiated brand positioning has attracted wide attention in the Chinese apparel industry.

Monte Carlo has always adhered to the focus of consumers, committed to brand building and marketing network, relying on the brand, giving full play to its cultural advantages, capital advantages and brand advantages, constantly improving the quality and taste of products, and optimizing the service system.