On the morning of May 28th, Dangdang will officially challenge all customers in its own brand area.

"Brand", and will involve household, home textiles, clothing and other categories.

Dangdang once said that its own brand will take the middle and low end route.

Today, Dangdang good product exposures a series of commodity packaging.

There are some similarities in sincerity.

According to the information disclosed in its packaging, Dangdang product positioning "Internet quality life brand" will involve household, home textiles, clothing and other categories.

According to Dangdang's introduction, Dangdang quality products will be biased towards the middle and low prices in terms of price. "The overall price will be lower than half of the market." for example, a Dangdang anti bacteria mitten student Cassia son pillow sells Dangdang for 49 yuan, while the shopping mall with the medium sells for about 70-80 yuan.

200T cotton twill single bed sheet, Dangdang superior price is 89 yuan, the market price is 120-300.

It is understood that the "Dangdang superior" approach is to directly look for factory processing, and will first choose their own high-end brands or high-end brand processing factories, such as Eddie Monto, Fu Tian, Fei Shi, Qingdao Xue Da, Shantou Jin Zi, Guangzhou Hua Lin, and so on, clothing home textile factories have been for the nine herd king, Goldlion and other high-end brands for foundry.

Because of its low purchasing cost, the private brand of the Internet can flexibly control the style of goods and sales channels. There is no upstream restriction factor, and a successful free brand example such as PPG and a successful brand has been created.

And from the "Dangdang" product types, there is a certain degree of intersection with all products.

Insiders pointed out that the annual sales volume of such products as self owned brand is nearly 5 billion, and there is still a huge room for growth.

At present, there are not too many private brands in China, but too few. Excellent foundries are often reduced to the processing sites of foreign brands.