Adidas group, the largest sporting goods manufacturer in Europe, will invest 100 million euros in the London Olympic Games. Herbert Hainer, the group's chief executive, said in London on Tuesday that the group would like to help. Olympic Games Create a platform to become a market leader in the UK region.

Hainer also announced Adidas The group will not invest in the same scale for the Olympic Games held in Rio De Janeiro in 2016. The group has also decided not to apply for sponsors of the Rio De Janeiro Olympic Games, because the Brazil market will be occupied by the 2013 Confederations Cup and the 2014 World Cup.

Adidas group has made great progress in the process of occupying the British market. The group's sales in the UK increased by 19% in the first quarter of this year, while sales in other parts of Europe increased by only 10%. The group will appear as a sponsor of the London Olympic Organizing Committee at the London Games in 2012. In addition, the group has become a sponsor of the 10 Olympic committees in France and Germany, and has provided uniform for 70 thousand Olympic volunteers.

Hainer said Adidas group will provide sports shoes, sportswear and equipment for 25 Sports in 26, excluding horse riding sports.