With the development of modern urban life, people's consumption consciousness and pursuit have also changed, and the views on clothing have changed fundamentally.

Famous brand is no longer a pursuit, and the best choice is the real benefit and style.

The launch of Yi Ni brand store is inspired by the center of Asian fashion, South Korea, making it the new favorite of the urban community.

Under the economic low and confused situation, everyone is struggling and the income is lower than before. This makes many modern women have to spend more money cautiously.

Urban white-collar workers are no longer the faithful pursuer of brands, and working people are a luxury for brands.

As a result, cheap and good products are naturally popular. Low price, high quality, good quality and low price, low-key urban aristocratic products are the first choice for them to buy clothes.

Early 2012

They are lively, free and easy, a little wayward, a little bit self, and the rules of life that they abide by with "the least expense to dress up the prettiest self". They are loved by them. Abandoning the pursuit of brands and enjoying cheap products are the consumption trends of the modern urban families and the new life taste of the white-collar families. With the prevailing trend of the times, the Korean version of this life taste is very popular. According to the statistics of relevant organizations, the average annual growth rate of Korean women's clothing in China is over 17%, and the total sales volume is over 100 billion. In the next two years, the Korean women's clothing will also have a bigger breakthrough, and the sales profit is expected to be as high as about 400000000000 yuan. The brand store is launched by Guangzhou boudoir dress in the face of modern urban women. They have a unique personality and are willing to be young, energetic and dynamic.

Such a huge market has naturally laid the market foundation for the hot selling of Yi Ni brand store.

In women's dictionaries, women are more comfortable than women, and more often refer to women who allow themselves to be more confident, to make themselves younger, to make themselves happier, and women to be good to themselves.

Therefore, women and clothing are unrelated. Women love clothes and dress for women.

Clothing is the banner of a woman, how a woman dress, expressing her recognition of herself.

Yi Ni conveys a woman's heart, from which we can see its aesthetic taste and an ideological realm.

No longer need to cross the sea to Ginza, do not walk to the open hole, Yi Ni express for you every new fashion! Style changing Japan, always "East" South Korea, for Yi Ni, "love" is not only the source of inspiration and design complex, but also to build the life base of the Yi Ni brand.

In style, she and Yi Nei reflect each other; in the trend, she and Yi Nei can not be separated; in the market, she and Yi Ni listed together; on the price, she has witnessed the thoughtful and caring of Yi Ni. With its unparalleled texture and rich and varied style, Yi Ni has become a unique female fashion, and has established a unique fashion coordinate in the domestic fashion industry.

The representative brand is sought after by many urban women.

The Chinese market will no longer blindly pursue foreign brands, which is also a great opportunity for domestic brands to appreciate.

Yi Ni as the leading brand of civilian price stores in China has seized this good opportunity to provide better services for consumers and distributors. With the popularity of the domestic market, we have reason to believe that its development prospects will be infinitely good.