Fuzhou is the main production area of China's export beach slippers. There are more than 150 export beach slippers enterprises in the area, with an annual export value of US $300 million, which accounts for more than 50% of Fujian's exports of beach slippers.

But beach slippers are mainly low-end products, lacking brand effect and bargaining power in the international market.

In the process of striving for excellence, the Fuzhou inspection and Quarantine Bureau took the opportunity to implement the construction of the quality safety demonstration zone for export beach shoes, and took active measures to promote the quality of enterprises and enhance the quality of their own brands.

First, help enterprises to solve the technical problems of production.

The original process of rubber making and cloth drawing is repeated by manual operation, which makes the labor intensity of the workers too large and the thickness of the products is different. Therefore, the Fuzhou inspection and Quarantine Bureau actively instructs the enterprises to install the lifting and feeding devices and the cloth cooling slicing machine, so as to improve the efficiency and quality of the products. At the same time, according to the production process of the footwear industry, it instructs the enterprises to rearrange and plan the unreasonable situation in the production equipment and production line, so as to reduce the staff and increase efficiency and increase economic benefits.

Two is to promote the management level of enterprises.

To guide enterprises according to the requirements of classified management, supplement and improve the quality management system and management regulations of enterprises, assist enterprises in classifying and upgrading, and help enterprises standardize systems in production process management, process management, technology management, and related process operation rules, etc., and promote advanced quality management concepts and methods in enterprises, so as to promote enterprises to reduce management costs and improve production efficiency.

Three is to help enterprises to implement brand building.

We should strengthen the brand awareness of enterprises, enhance the ideological understanding of "enterprise is the main body of brand creation", "brand is the benefit", "create brand is the process is not immediate", help and guide enterprises to set up and register their own brands, make full use of the inspection and quarantine departments to understand the advantages of foreign technical requirements, help enterprises formulate their own brand product internal control standards, improve the quality management system, and promote the steady improvement of product quality.

At present, there are "Sun pigeon", "white pigeon" and "Hao Fu" brands. In 2011, the value of self brand exports reached US $46 million, up by more than 30% over the same period last year.

Among them, the "Sun pigeon" brand enterprise Fuzhou Delong shoe industry Co., Ltd. has improved the production efficiency by more than 30% through the technological improvement, the product passing rate has increased by more than 20%, and the annual cost saving has been about 600000 yuan. In 2012, the export situation was better, the order had been arranged to the second half of the year, and exported 18 million US dollars in May before 2012, an increase of 30.2% over the same period last year.