Sponsored by Haining China Leather Expo and Haining Leather City, China. 2012 China Leather Fashion Week It was held in Haining on June 6th ~16. Nearly 28 sets of leather and fur brands from Haining, Beijing, Guangzhou, northeast and Japan have been released in a special fashion. This fashion week attracted professional visitors and buyers from all over the country and Japan, Russia, Europe and the United States, with an audience of over 20 thousand.

Chagarin, deputy general manager of China Leather City, Haining, told reporters that China Leather Fashion Week was founded in 2008. It is China leather. Fur industry The only professional fashion week. After 5 years of cultivation and development, fashion week has been widely recognized by the industry. The brand of exhibitors rose rapidly: 7 in 2008, 9 in 2009, 11 in 2010, 23 in 2011, and 28 in 2012. From the perspective of brand distribution, it is basically local brand at the very beginning, and now the brand participation has expanded to domestic and overseas.

The reporter noted that the enterprises participating in the previous China Leather Fashion Week are very concerned about the market effect of Fashion Week: they can not only combine with their own annual order meeting, but also attract more professional spectators, thus expanding the sales network.

And this year, a number of show companies interviewed by reporters said that the participation of this fashion week is more about the introduction of new design concepts.

Industry experts said that this shows that China's leather fashion week is maturing, and the trend of international integration is increasingly obvious.

In the interview, reporters also learned that this year's fashion week's brand has become more important to international brands in terms of hue, style and other key elements. This undoubtedly makes the overall level of China's fur and fur fashion industry further show the "international norm".

Snow leopard is undoubtedly a widely recognized brand in China's leather industry and leather consumers. In June 9th, a snow leopard, with the theme of "return of the king", attracted many audiences inside and outside the industry.

The JONOR fashion company, based in Tokyo, debuted with its JONOR brand for the first time. Leather Fashion Week 。 In the view of general manager Wu Jianming, Haining China Leather City as the global leather marketing center has become increasingly prominent. It has taken the latest concepts and styles from Japan to China fashion week to play a role in expanding JONOR's customer base in China.

Notable highlights are also: on this fashion week, the new LOGO launching ceremony of Haining leather city of China was launched, and the concept of "18 years of tide collar China" was launched. This is a new starting point for a better future.

In addition, the Haining Cup final is also held in the early days of China leather fashion week.