On the afternoon of June 15th, the preparatory meeting of the Guangdong Footwear Industry Federation secretariat was held in the conference hall of Dongguan international footwear innovation center. Huajian group, American business Explorer Co., Ltd., Guangzhou fashion dog dog products Co., Ltd., Dongguan Qisheng Shoes Co., Ltd., Dongguan Huazhong University of Science and Technology manufacturing Engineering Research Institute, Southern China patent and Trademark Office and other enterprises attended the meeting, and the world footwear industry headquarters deputy general manager Zhang Hong chaired the meeting.

The conference discussed the impact of the Guangdong footwear industry alliance on the declaration of the provincial and municipal patent enterprise alliance and the expansion of Guangdong footwear industry alliance.

Guangdong footwear industry alliance Secretariat preparatory meeting successfully convened

According to Zhang Hong, Guangdong footwear industry alliance is similar to

Brand alliances, but wider than brand alliances.

It covers shoes, shoe machines, innovation, research and development, brand and so on. At the same time, industry alliance enterprises can also apply for alliance subsidies from new materials, new technologies, brand operations, etc.

Guangdong Province

The preparatory meeting will be held successfully.

Zhang Hong said that after the first phase of the world footwear headquarters base project is completed, its industrial service center, testing center, e-commerce center and innovative service platform will run simultaneously to boost the development of Guangdong footwear industry alliance.

At the meeting, the head of Southern China science and Technology Research Institute suggested that the footwear industry alliance of Guangdong province should not only be combined with shoe manufacturers, but also should include the upstream and downstream industries and institutions of higher learning in the alliance.

"From design to equipment and even to circulation, we must unite."

American Pathfinder Co., Ltd.

One of the representative enterprises of the footwear industry alliance, according to its CEO Xu Jingnuo, the Pathfinder has 400 stores in China, 1000 sales outlets, more than 30 foreign shops, and registered trademarks covering 110 countries.

According to the introduction, the government will produce large amounts of funds to help enterprises develop every year. Only Dongguan will give up 2 billion yuan to support the fund every year to support Dongguan enterprises.

For example, Dongguan's intellectual property recognition enterprises and national well-known trademarks can be subsidized.

Finally, Zhang Hong appealed, "we hope that enterprises in the footwear industry, whether they are shoes materials, shoes machines, or brand research and development, or even channel sales, can join the footwear industry alliance of Guangdong Province, and contribute to the development of Guangdong footwear industry.