Recently,

The competition equipment for China's seven national teams has been released, including the Chinese nation.

The seven Chinese teams, including weightlifting team, wrestling team, track and field team, tennis team, archery team and beach volleyball team, will be wearing the new equipment released by Nike to attend the London Olympic Games next month.

From the horizontal perspective, the Olympic marketing campaign of sports brand is a gimmick. It is a contest between intelligence and strength. On the surface, emerging marketing initiatives emerge. Actually, it shows the marketing resources that each brand can assemble, and whether such marketing will bring benefits to the brand, and ultimately whether it can change the current market structure.

According to industry analysis, Nike has no old rival in Olympic marketing.

However, since the 1996 Atlanta Olympic Games, it has developed a set of skills to guide public awareness and memory to pform itself.

In the London Olympic Games, Adidas sponsors the Olympic Organizing Committee and packaging the host delegation, so that every British athlete on the podium will wear his clothes.

Earlier media reports said that Adidas tried to take advantage of the London Olympic Games to occupy the first place of sporting goods brand. From the current layout, Adidas overall strength is strong, but the final winner also depends on the implementation and control of the Olympic site.