Zhejiang province has identified and announced the first batch of experimental units of the provincial industrial cluster regional international brand, and the Haining leather brand has been selected from the 42 industrial clusters transformation and upgrading demonstration areas of the province. Leather industry It is a traditional advantageous industry in Haining. Like many block economies, it started from a small workshop and experienced ups and downs. It has become the most important manufacturing base for leather industry in China.

　　 Haining China Leather City was founded in 1994 and implemented in 2005. It is the largest in China. Leatherwear The specialized market, the leading market of leather industry, the distributing center of leather clothing, fur clothing, leather goods, bags, fur and leather, is also the publishing center of leather price information, market situation and fashion trend. He has won the honorary title of "the national civilized market", the key market of Zhejiang Province, and the professional demonstration market of no fake products of Zhejiang 100 City store, and was awarded the "five star civilized standard market of Zhejiang province" in October 2005. In 2005, the turnover of China Leather City in Haining was 6 billion 800 million yuan. In 1-9 this year, the passenger flow of leather new town was 1 million 535 thousand passengers, an increase of 115% over the same period last year.

Haining, a small town on the banks of Qian Tang River, is famous for its surging tide of Haining. 700k However, such a small town with only about 800000 people has created a myth of "China's leather capital".

In Haining, a leather garment was produced in 1.3 seconds, producing a ticket clip on an average of 3 seconds, and a group of cattle leather sofa sets in 48 seconds.

Haining has become a famous "China skin capital". In the 1-11 month of 2011, the fur brand of Haining was 20 million yuan, and the leather enterprises of above scale amounted to 77, with sales revenue of 12 billion 740 million yuan, an increase of 23.9% over the previous year, 540 million yuan in profits and taxes, 210 million yuan in net profit, 35.3% reduction in the same period last year, and a total export volume of leather leather 258 million dollars, down from 1.58% in the same period last year, accounting for 7.06% of the total amount of the city's total.

Haining Boda Technology Co., Ltd. based on modern fashion, introduces the business intelligence supporting concept, and builds a comfortable and leisure high-end online shopping environment, and comprehensively promotes the upgrading of leather fashion consumption.

The online shopping mall of Haining Leather City, which is built by Haining Boda Technology Co., has a large single store area. It is suitable for some well-known brands to set up flagship stores, image shops and living rooms, and establish a market operation basis. Repositioning products and brands for new markets. Thereafter, the fur and leather market will adopt the mode of joining and personalized publicity to carry out shopping malls and brand management. The expansion of the market scale, the renewal of the mode and concept will make Haining Leather City online store more competitive and influential under the current market structure, open up new marketing channels, and gain greater market development prospects.

The online shopping mall of Haining Leather City, built by Haining Boda Technology Co., is unanimously affirmed by the enterprises and the people in the industry. Many people are concerned about the further development of the market. This online shopping mall's investment situation is promising, not only because of the brand influence of Haining China Leather City, but also from the recognition of e-commerce platform trading mode, more and more stable customers spend on the website, so that they can form consumption habits and ensure the sustainable growth of the sales volume of enterprises.

　　 Online shopping Compared with traditional trading methods, it has more advantages. In this year's economic situation and the sharp rise in prices, many businesses' physical channels have been hit very hard. Online shopping will become a shortcut for enterprises to get out of the predicament. This can be verified from the development of e-commerce in the past.