At the final stage of the London Olympic Games, China

What kind of image will be launched against London?

At 9:30 a.m. on June 29th, the Chinese sports delegation was held at the national sports administration of Beijing at the London Olympic Games.

London Olympic Games Chinese sports delegation dress formal appearance, athletes Sun Yang, Liu Zige, Chen Yibing, Huang Qiushuang, dressed in formal dress and formal shoes to attend the press conference.

Under the joint testimony of the guests and the media at home and abroad, the leather shoes of the Chinese Olympic Committee officials attending the Olympic Games were presented by Fujian CE Le Shoes Co., Ltd., and the "sailing shoes" worn by the athletes of the Chinese sports delegation during the opening and closing ceremonies were unveiled.

The design director of the shoe industry said that the design of these two shoes emphasized the integration of Chinese elements and English style. The LOGO of the Chinese Olympic Committee was skillfully designed as sole pattern, highlighting the specificity of this series of shoes.

The style originated from England, which evolved from the shoes worn by sailors participating in sailing competitions, representing broad mind and steady temperament, never giving up the challenge spirit, and also very much in keeping with the spiritual connotation of the Olympic Games. In appearance, it highlights the atmosphere, steadiness and leisure quality of shoes.

"There are no trivial matters in Olympic Games, everything moves people's hearts.

We hope that through a pair of small shoes,

While providing comfortable wearing experience, we should integrate the Olympic spirit and culture to maximize the cultural connotation of the game brand and display the brand image of China before the world.

According to the briefing, as a leather supplier of the Chinese Olympic Committee from 2009 to 2012, the shoe industry has been strongly supported by the Chinese sports delegation since 2010. It has provided the special leather shoes for the 2010 Youth Olympic Games in 2010, the sixteenth Guangzhou summer Asian Games in 2010, and the seventh Winter Asian Games in 2011. This year, the Chinese Olympic delegation will embark on the road to the 2012 London Olympic Games.