In early July, though not yet in midsummer, some shopping malls in Chongqing began last weekend. clothing The district began to sell at a discount, and the clothing of all brands entered the full clearance period. According to the briefing, the clearance period for summer clothing this year is about one month ahead of last year.

Reporters visited many urban areas. Market It is found that women's clothes are especially discounted. In the women's clothing area of a shopping mall in Guanyin Bridge, 50 percent off is very common. The "60 percent off" or "SALE" billboards are everywhere. Even the rare 70 percent off or even 72% off have been posted at some counters.

A Korean version of the original price of 1000 yuan skirt, discount less than 300 yuan; a price of 400 yuan of women's shorts, discount only 180 yuan. A lot of women's famous brands with little discount at ordinary times have joined the "sale army", and the activities of "buying 200 yuan to send 100 yuan" and "buying 200 yuan to send 80 yuan" are everywhere.

It is understood that the summer clothing sales time this year is about a month ahead of schedule, mainly listed early this year, coupled with weather anomalies, and the price is generally high, many brand sales are not ideal. In order to clean up inventory and return funds quickly, businesses have to discount now to get more liquidity and pave the way for next quarter sales.

A market insider also said that July is traditional. Sales slack season In order to introduce new brands, shopping malls should adjust their existing brands by promoting sales in off-season.