High End Dialogue Suit Supremacy
Mention Italy
Men's wear
Many people think of fabrics, tailoring, Western-style clothes, customization and so on. But nowadays young people seem to want more new things. How can CANALI meet the needs of young people?
ELISABETTA CANALI (CANALI global communications director, hereinafter referred to as CANALI): we launched a more tailored tailoring, in the choice of color, there are many bright colors, hoping to get the love of these young consumers. At the same time, we are still adhering to the traditional quality, using the best materials to make the best quality men's clothing.
CANALI
What is the development of the Chinese market?
CANALI: the Chinese market is our third largest market, accounting for 20% of global sales.
CANALI has been developing very fast in China. In the past 10 years, it has opened 60 stores in China, and CANALI can be seen in the first tier and second tier cities. In the next year, there will be 12 more.
We also need to continue to expand our influence. So in Beijing, Shanghai, Chengdu and Hangzhou, we will open more boutiques and flagship stores. Besides, it will also spread to the whole country. We will open shops in three lines, four lines and five lines of cities. The Chinese people's life is getting higher and higher. The pursuit and taste of our clothing is also improving. We hope to have more and better development in China.
Has China made any adjustment to the Chinese market after entering China?
CANALI: we have been concerned about the needs of the Chinese market since entering the Chinese market, and decided to make CANALI ourselves.
Suit
At the same time, try to meet the requirements of customers.
On the basis of the CANALI style, the Chinese men's body shape, profile and color preference are taken into account.
But so far, we haven't launched a CANALI China suit. We want to stick to Italian style to show the brand spirit and brand value of Italy.
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