Private brand is a hot word of entity chain store, but this trend is heading for e-commerce.

New brand concept based on Internet e-commerce.

"The concept is also valued by many online shopping centers.

What is the original brand of online clothing?

The original brand of online clothing refers to those original clothing brands that rely on the way of electronic commerce, such as the cracks and silks of Taobao, autumn shells, aka, post conceiving, two or three things, seven grid and Tencent's Ozzy, Sun Valley, soul lily, QQ show and so on.

This brand usually has a short history and is well known in the Internet consumer's mind. However, the popularity of the online apparel industry is not high enough. It is famous for its appearance with the advent of e-commerce.

It is noteworthy that at present, they are on the occasion of brand building opportunities and concentrate on the advantageous conditions such as weather, geography, human resources and so on. They may become another important part of clothing consumption.

In the professional market, there are striking similarities in the e-commerce platform.

As Jingdong mall, Tencent and other open platform for electricity providers have made efforts, Tmall mall is no longer the only sales channel of the network's own brand.

At this stage, many Amoy brands have been able to compete with Taobao in other distribution channels, and some brands have begun to build their own B2C mall. They have completed the "Amoy" and even begun to spread to the offline stores.

Mention

Incubator, the first reaction of many people is the clothing professional market.

In the initial professional market operation, a large number of agents and distributors entered the low threshold. However, with the increase of the professional market, many problems such as local high saturation, serious homogenization, low profit competition and other issues surfaced. Faced with this situation and pressure, many professional markets chose to separate the more excellent business operators from them, and give them certain services or hardware and software support, so as to cultivate a batch of own clothing brands to enhance their soft power in the industry.

The development of online clothing original brand, the chance to encounter global e-commerce is entering a rapid development and mature period. Online shopping will gradually become the way of shopping from the choice of white-collar fashion crowd.

The report of MasterCard consultants in the United States believes that Internet consumption in the United States has increased rapidly, and the proportion of total domestic consumption has also increased.

The new data released by comScore also showed that in the 2 quarter of 2011, American consumers spent $37 billion 500 million on online retailers, an increase of 13.6% over the same period of 33 billion in 2010, the seventh quarter of the continuous growth of e-commerce.

Similarly, online consumption in the UK has been very exciting for online service providers and companies with e-commerce business.