In June 28, 2012, the World Brand Lab released the list of China's 500 most valuable brands in 2012 (the ninth session) in Beijing.

ABC, the leading brand of children's products in China, was once again selected as "China's 500 most valuable brand" with 1 billion 832 million brand value, becoming the only China that has been selected for three consecutive years.

Once again highlights the status and strength of ABC brand in the industry.

It is reported that World Brand Lab, the chairman of the 1999 Nobel prize winner in economics, Professor Robert Mundell (Robert Mundell), is a wholly-owned subsidiary of the world manager group, and is recognized as one of the three largest brand value assessment agencies in the world.

Industry analysis:

The three consecutive year's selection of "China's 500 most valuable brands" has benefited from the rapid development of China's children's footwear industry in recent years. It also benefits from the introduction of "quick strategy" and the implementation of the brand's "double-sided glue" communication strategy.

But more importantly, ABC people regard "love" as a mission and integrate corporate social responsibility into the brand concept of ABC. They are committed to helping Chinese children grow up healthily and to give thanks and give back to society with practical actions.

ABC people not only regard the brand as the foundation of their career, but more importantly, regard brand management as a platform for practicing corporate social responsibility and stand at a higher level to manage the brand and care for Chinese children.