In 1906, William J. Riley set up a New Balance arch support company in Boston, the marathon city of the United States, specializing in plastic arch support and orthodontic shoes. The arch support device greatly increases the sense of balance when moving, and the name of NewBalance is born.

With the continuous development of business, the New Balance began to be made for local runners in 50s Professional sports shoes And formally entered the sports shoes industry in 60s.

In 70s, Mr. James S. Davis, the current chairman of the board of directors, bought New Balance on the marathon day in Boston and began a new step. Since then, New Balance has provided six kinds of humanized services with the width of last and two kinds of high vamp to satisfy different kinds of feet, and is the only sports shoes imported from the United States. Its highly developed shock absorbing pad, which can absorb 99% of the ground reaction force effectively, is also loved by many heads of state and elite from all walks of life. It is a multi-functional shoe with the reputation of "President's jogging shoes". It is the second largest shoe company in the United States.

"If you wear New Balance, you must be an excellent runner!" - Jim Davis, CEO of New Balance said.

For you New Balance For example, the shoes from the US factory will never be too much. Although the NB series shoes and the new matching colors have been seen from the end of the year to the end of the year, the brand of the jogging shoes that has been fully fired this year is again modeled on its classic model M1300, which was launched in 80s, to add a new member to the spring and summer series in 2013.

New Balance 2013 spring and summer shoes series

New Balance 2013 Spring and summer shoes Series of fresh look

This new product is mainly based on the color matching of the Yuan Dynasty's soot and the bright orange color that is very suitable for spring and summer. The shoes are made of high quality cattle leather with breathable mesh material, while the sole of the shoe continues to use the ENCAP middle of the stable and slow shock. Besides, this new work is also made by the American factory. It is simply the embroidery words of "MADE IN U.S.A.". It is a fatal temptation for all the fans of American shoes.