"Reporters learned from Quanzhou and Shishi Footwear Association recently that in the face of a series of difficulties in the development of footwear industry, shoe-making enterprises in Shishi, Jinjiang and Quanzhou have been strengthening their independent innovation and developing the market by leading technology.

According to the relevant personnel of Quanzhou footwear industry association, since this year, Quanzhou and Shishi's footwear exports have overcome many difficulties, such as footwear anti-dumping investigations by EU, rising raw materials of enterprises, increasing labor costs and so on. They have increased investment and innovation, and have continued to maintain the value of footwear exports and have stabilized their share in overseas markets.

"Now, many small and medium-sized footwear enterprises are learning from the experience of large well-known shoe enterprises, specially set up" R & D center "and other institutions, and introduce professional and technical personnel to develop and design their own brand.

It is understood that, whether it is Shishi leisure footwear enterprises, or Jinjiang's sports shoes and shoemaking enterprises, all have made use of domestic universities and scientific research institutions to create provincial and state-level enterprises or industry R & D centers, and have intensified efforts in tackling key technologies and key technologies, and developed a number of personalized products with independent intellectual property rights, some of which have become national standard and industry standard drafting units.

Some large export footwear enterprises have also actively adjusted their product mix through enhancing their input in science and technology, constantly improving the added value and technical content of products, and improving their competitiveness from the "quantitative regulation model" to "quality and efficiency".