33 years ago,

Li Rucheng, chairman of the board, began to take the helm of YOUNGOR, through industrial expansion, stock restructuring, listing and high-profile investment in real estate and finance.

Yesterday, reporters from YOUNGOR shareholders and investors communication conference was informed that YOUNGOR clothing will be the core industry this year, the clothing industry will be expected to achieve half of the profits in the future, and the acquisition of clothing brands on the right basis.

Financial real estate investment has frequently failed.

It is learned that whether it is real estate or

YOUNGOR has achieved excellent results, but since 2009, the news of YOUNGOR's investment in securities business has been falling sharply and the sharp decline of real estate revenues has followed.

According to YOUNGOR's quarterly report this year, the investment income of YOUNGOR was 206 million 105 thousand and 600 yuan during the reporting period, which was 61.99% lower than that of the same period last year. The disposal of tradable financial assets and proceeds from the sale of financial assets amounted to 185 million yuan, excluding the cost and interest expenses of financial investment business, with a net loss of 21 million yuan, a net decrease of 265 million yuan compared with the same period last year.

Founder of securities industry researcher Chen Guangyao believes that the main reason for the decline in company revenue is that last year the company voluntarily reduced the export OEM business with some low gross margin (the consolidated gross margin of the company increased from 37.51% in the first quarter of 2011 to 2012 in the first quarter of 49.16%).

As the net profit base of the company's financial investment business was 265 million yuan in the first quarter of 2011, the net profit of the financial investment business in the first quarter of 2012 dropped considerably, dragging down the overall performance of the company.

henceforth

It will take up half of it.

"Financial investment in China is a new industry, YOUNGOR can participate, but can not be the main industry to do, real estate regulation year after year, in this case, we must" return to the core ", the original is three legs at the same time walking, now is the clothing industry, and the other two industries as a supplement.

Li Rucheng believes that only by concentrating the team on a core industry can we have more advantages than other industries.

It is reported that from the perspective of YOUNGOR's profit composition, this change has emerged. In the first 5 years, the profit ratio of financial investment, real estate and brand clothing accounted for 5: 3: 2. Last year, three items each accounted for 1/3. This year's gross profit is estimated to be 40% of the main industry, and the other two accounts for three percent, and the future will be adjusted to 50% of the main industry.

In terms of growth, Li Rucheng did not have high goals.

According to its estimate, because of the uncertainty of the real estate impact, financial investment will also be postponed. After adjustment, the company's expected growth rate is 15%, and the profit of clothing is more than 2 billion yuan.