Under the influence of various uncertainties at home and abroad, the potential development space of China's men's wear market is very wide, and China's independent men's wear brand is also rising rapidly.

A few days ago, the curtain of the 2012 red bean menswear fortune summit was opened in Chengdu. More than 30 red bean men's dealers from Sichuan shared the successful experience of joining the red bean men's clothing. The tip of the iceberg's information conveyed the current development achievement of China's men's clothing industry and showed the strong road of Chinese independent men's clothing brand.

Autonomy

Accelerated expansion of clothing brand, "China made" thick accumulate

"The strength of leading brands and the emergence of new brands" are just the epitome of the development of Chinese men's wear brands.

The reporter learned from the interview with Zhou Haijiang, President of the red bean group, that in 2011, the red bean men's wear put forward that the total number of stores in the country should reach 2000, and 3000 in 2012.

Zhou Haijiang revealed that the target was basically completed.

At the beginning of the accelerated expansion, there were no more than 400 terminal stores in the red bean brand Idif and the red bean men's wear.

As a result, people in the industry say that red beans are expanding at a speed of 8 hours a day, because the clothing brand is only a few hundred stores a year under normal conditions.

"This speed is not fast," a senior reporter from the red bean told reporters. "As long as the pattern is right, the replication is very fast."

In order to make the red bean men's wear brand bigger and stronger, red bean men's wear has already begun to carry out multi-directional pformation and upgrading.

Soon after, red bean will become the representative of Chinese men's clothing to enter the international market.