Since the early 90s of last century, after years of development,

Gradually in the country

The influence of Hangzhou women's wear is increasing day by day.

Especially in recent years,

Women's wear is developing rapidly. There are more than 2000 medium-sized women's clothing enterprises and 240 brands. There are also women's clothing wholesale distribution centers such as Hangzhou women's wear market and Wulin Road.

Women's clothing has been included in the urban industry of Hangzhou. The leading group of women's clothing development in Hangzhou has been set up. The Hangzhou women's wear Industrial Park has been included in the planning, and will become the design center, R & D center, processing center and sales center of Hangzhou women's wear.

Style: fresh and not open, casual and not frivolous, graceful and fashionable.

Advantages: 1, government support.

2, Hangzhou has strong local consumption capacity.

3, clothing design talents are concentrated and strong in research and development.

4, close to the origin of raw materials, production and development technology of raw materials in the country's leading.

5, strong logistics system support, professional wholesale market radiation ability.

Disadvantages: 1, the overall promotion is strong and individual brand building is weak, and lack of strong brands.

2, the same brand style, lack of personality.

3, biased towards design and weak sense of operation.

4, on the sales channel, the professional market circulation is strong and the marketing channel construction is lagging behind, and the monopoly system is not yet perfect.

5, pay attention to individual clothing style and lack of overall brand style and image.

The top brands and enterprises are: Hangzhou women's clothing brands are: golden age, tri color, Rome feelings, incense, Jiangnan cloth, women's diary, blue, Akimizu Ito, old lady and so on.