Facing the stagnation of exports Wenzhou Can the clothing industry find a solution to overcome difficulties? Wenzhou customs data analysis shows that the export products of Wenzhou are mainly low and medium end, while export prices are always at a low level.

Wu Xiaodong, Deputy Commissioner of customs and Excise Department of Wenzhou, told reporters that the main export products of Wenzhou were labor-intensive products and too few high-tech products. In this case, the competitiveness of our products in the international market was considered to be affected. Moreover, in recent 3 to 5 years, our main export products had hardly changed.

Zhou Dewen, President of Wenzhou SME Development Association, thinks that we must reflect on our foreign trade mode, and we must take the road of transformation and upgrading so as to win the stable international market. The model, which was originally based on the low cost, low price and quantity expansion, I think it is no longer possible. Then we should gradually shift from the expansion of quantity to the promotion of quality, and to produce the products that can be generally accepted in the international market. I think the products that need more than mid-range, then enhance our technological content and added value, so that we will have more competitive power in the international market. If you rely on a large number of cheap products to sell, then I think this model has been difficult to continue, so we have to go to the time when the reform is impossible. Therefore, our foreign trade enterprises should learn from their mistakes and make up their minds to go to the path of transformation and upgrading so as to produce products that are truly suitable for international market demand to compete. "We are now determined to reflect on our foreign trade.

According to customs statistics, Wenzhou Clothing export The amount decreased by 1.21% over the same period last year. Footwear exports decreased by 0.94 compared to the same period last year. Wenzhou shoe 60% is used for export, and most of its trade partners are from the European Union.

In the context of the European economic downturn, what are the tough times for Wenzhou shoe companies?

Last year, China exported 8 billion pairs of shoes, equivalent to a pair of remaining parts of the world and surplus. Wenzhou also has the reputation of the Oriental shoe capital. However, as the international economic situation changes, the shoe industry in Wenzhou is facing the test of sharp, small, and short order. What kind of change is this?

This is called China. Shoes capital The Wenzhou Industrial Park, where a large number of famous footwear manufacturers in China are gathered, has been attracting investment in the shoe shoe city of China shoes city on the main street, and the slogan of making aircraft carriers for footwear products can also be seen everywhere. Footwear production in Wenzhou has always been a pride of Wenzhou and a staple of Wenzhou's exports. According to the export volume, the export of footwear accounts for more than 40% of the total export of Wenzhou's foreign trade. In 2011, the total export volume of Wenzhou was about 18 billion yuan, and footwear accounted for 5 billion yuan.

Europe is the main market for Wenzhou shoes. Wenzhou, the United States, South American countries and African countries also have shoes. Affected by the European debt crisis and the international economic crisis, the market in Europe and the United States has changed dramatically, and domestic shoe companies are also facing a reshuffle.