Not long ago, a number of well-known local children's shoes enterprises jointly launched the initiative. Recently, relevant departments of the state issued a document. Honglai town of Nanan was officially named "the capital of children's shoes in China".

It is understood that as the town develops rapidly in the domestic footwear industry and its production scale is expanding, its products sell well both at home and abroad, and have become a professional shoe manufacturer in China.

Mr. Yang Jingping, general manager of Fujian province foot friend sporting goods Co., was very excited to learn about this.

He claims to be a well-known child shoe company with a history of 21 years, and has always been the leader of domestic children's shoes in the industry.

Today, the successful application of "China children's shoes city" will be more conducive to the development of local children's shoes industry, and at the same time, promote their own brand.

To this end, Fujian province foot friends sporting goods Co., Ltd. will take the initiative to start a dual brand strategy - "foot friend" and "Leodica" series of children's shoes, facing the domestic low-end and high-end market, refining the professional market share, further expanding the brand influence, welcoming the reputation of "China's children's shoes city".

Related people pointed out that with the escalation of the competition in the children's footwear industry, the "children's shoes city of China" in order to compete in the future competition in the domestic shoe industry gathering place, we need to further integrate the advantages of the regional industry cluster, strengthen division of labor and cooperation, and improve technology and innovation ability.