With the popularity of e-commerce, more and more consumers are fighting for online shopping. clothing 。 Mcglaughlin, Masa Marceau, Taobao, fashion uprising, shopping street, dream bazaar and so on, with the help of e-commerce platform, the trend of clothing spread from line to line has made more clothing enterprises enter the vertical B2C field of clothing, and traditional clothing enterprises are more eager to do so.

The reporter learned from the China Electronic Commerce Research Center (100EC.cn) that on August 10-12, the center was jointly sponsored by China Garment Network and China's leading human resources service provider. Garment industry The advanced seminar on electronic commerce will be held in Hangzhou Zhejiang University. In order to ensure the effectiveness of training, the organizers have 30 applicants.

According to Cao Lei, director of the China e-commerce research center of the organizer, "the training class is small class and closed operation, mainly for the chairman and deputy general manager of the brand clothing enterprise. It is responsible for the business executives of the e-commerce subsidiary / business department, the newly emerging clothing brand CEO, the responsible person and other garment enterprise executives, and is the first" MBA type "e-business training class of the clothing industry in China.

It is reported that this seminar focuses on the theme of "how to lower the cost and occupy the commanding heights of e-commerce" quickly. One of the major features of the training class is the integration of the professionalism of the garment industry, the high end of the teaching object, the practicality of the lecturer and the course, and the multi-level and interactive nature of the curriculum system.

Traditional enterprises expand online sales channels is a big phenomenon in the field of electronic commerce. Suning Appliance, Gome mall and other offline outlets have also opened up online channels to attract online shopping consumers. In the field of clothing, traditional clothing enterprises have already established certain online. Brand awareness It also has many advantageous advantages in product supply, logistics distribution, warehousing and after-sale, and the combination of solid garment enterprises and the Internet. The contest between physical clothing and Internet clothing is becoming increasingly obvious.

In recent years, the pace of traditional clothing enterprises stepping into e-commerce has been quickening. From the rise of Angel City, shaddock beauty dress, one percent and other network brands to Jiangnan cloth, Akimizu Ito, purple Shu, lady's Square, Ayilian, dress and beauty, etc., the third platform (such as Tmall mall, Jingdong mall), and Metersbonwe, Giordano and other self built e-commerce platform, the road of traditional clothing business is imperative.

But for enterprises that enter the electricity supplier industry from the traditional clothing retail industry, the road to the net is not smooth sailing. They are faced with the coordination problem of "line and offline". For example, Metersbonwe has been unable to protect the state purchase network because of its profit. How to effectively coordinate the relationship between online retailing and traditional retailing to counter traditional electricity providers remains to be discussed and resolved.

It is understood that this seminar will start from the planning and layout of the electricity supplier, the core data of the domestic online shopping market, the successful internal cases and first-hand information of the brand business, and the fashion brand's involvement in the electricity supplier's mode, strategy and implementation plan. It will thoroughly understand the operation planning and platform building skills of the clothing business brand, the clothing brand online and offline commodity strategy and pricing principle, and so on.