The price of raw materials is rising, the market is weak, the cost of labor is increased, the pressure of environmental policy is strengthened, and the export of shoes industry is blocked.

In 2012, the shoe industry in China was in crisis. In the face of difficulties, where should China's shoe enterprises go? Recently, Xie Rongfang, executive vice president of Wenzhou footwear industry association, asserted, "the era of shoe industry's survival by cheap living is no longer in existence. Technology footwear is an inevitable trend in the development of footwear industry."

When I was investigating in Wenzhou, I found that Wenzhou

Most of them have realized the importance of pformation and upgrading, and the importance of technology footwear, but there are not many shoe companies that really put technology footwear into practice. Some shoe companies simply don't know how to make shoes. Some shoe companies are still walking across the river on the way of technology shoemaking.

In fact, technology shoemaking is not only an ideal, but also the direction of the development of the industry.

Fortunately, China's shoe enterprises have taken a step forward, and the distance from them is getting closer.

In order to adapt to the ever-changing market demand, shorten the leather design and manufacturing cycle, and make the product develop towards multiple varieties and small batch.

China's footwear industry has been innovating, and has realized the application of CAD (Computer Aided Design System) and computer aided manufacturing (CAM, Computer Aided Manufacturing System) integration technology, prompting industrial upgrading, shortening the cycle of product design from the market to the market.

Practice has proved that the introduction of advanced automation equipment and related software can not only standardize the shoe making process, but also liberate the productive forces, reduce the labor intensity of workers, save materials and reduce costs.

Xie Rongfang also revealed to the author recently that in September of this year, Wenzhou will set up an international technology R & D Center for footwear industry in Wenzhou. This center is not only for shouting slogans and "making empty ones", but for entities, mainly using technology and technology, and plans to put into operation in 2014.

According to Xie Rongfang's ideal: "after the realization of Technology shoes, a production line only needs 4 or 5 skilled workers, so that it can solve the problem of recruitment difficulties."

Of course, talent is the main body of footwear technology footwear in the footwear industry.

Recently, I saw in Wenzhou Lucheng industrial area, the newly rising Zhejiang Yin Xin bird Shoes Co., Ltd. is building a large building and upgrading the development center building.

According to introducing, India heart bird wants to develop to higher level, must "build nest to attract Phoenix", reserve technology and shoemaking talent, provide technical support and service for pformation and upgrading.

Therefore, the India bird not only improves the living environment of talents, but also provides a well decorated dormitory for talents, and will create a good office environment for talents.

Science and technology promote shoe industry, and the development of shoe industry needs science and technology.

Today, science and technology have become the basic elements of the development of China's footwear industry. The rise of the industry is losing its way. It can be said that technology footwear is the future development trend of China's footwear industry and the breakout of China's footwear industry.