The packaging of shoes is always square.

Apart from the constant design of shoes, the importance of packaging design is neglected.

Today's introduction of "footwear packaging innovative design" is more about product themes, environmental protection materials, reuse and so on.

Newton environmental protection package

CONVERSE 100th anniversary packaging

Reebok climbing packaging

Origin: India

Originality: no shoe is found in the shoe box.

An advertising company in Mumbai, India, designed the "surprise shoe box" for Reebok climbing shoes.

From the outside, it is only a beautifully designed shoe box. It opens up a look but frightens people. Shoes are missing. The cover of the shoe box is hidden. Designers put shoes on the shoe box, giving customers an unexpected "surprise" at the moment of opening the shoe box.

Sometimes, just a little bit of ingenuity, product packaging can easily let customers remember this product and brand, which is a very special marketing tool for manufacturers.

Reebok climbing packaging

Nike China candy box packaging

Nike Blue Lobster packaging box (frozen seafood packaging box design) {page_break}

CONVERSE Baby Star shoe box (Tong Xie)

Milli bullet pack

Nike Transformers limited edition packaging