In the first two quarters of 2012, there were many families including Luo Lai home textiles and Meng Jie home textiles.

There are varying degrees of decline in performance growth, stock raising and other issues.

Since last year, affected by the impact of the real estate market, the entire home textile industry is facing a general decline in sales performance, which has brought a lot of pressure to home textile enterprises.

Statistics from the China Textile Industry Association show that the growth rate of home textile sales is decreasing every month from the first half of last year, but overall there is still a certain increase.

In the second half of 2012, the home textile market is cautiously optimistic.

Growth decline, overall growth remains

According to Yang Zhaohua, President of the China Textile Association, the sales of 200 characteristic enterprises in the 1-5 months increased by 7.4%. From the international market, the amount of home textiles exports increased by 10.16% in the first half of this year, and the total export volume of home textile exports has risen since the beginning of the year.

In addition, there are 21 home textiles in the country.

The data of 16 industrial clusters showed an increase of 2.2%.

During the "11th Five-Year" period, the average annual growth rate of the home textile industry remained at 14%, which doubled in 5 years.

"In the past very large growth rate, the current growth rate of the home textile industry can be said to be an appropriate regression, keeping this growth in the first half of the year, and we are still confident in the second half of the year, so we are cautiously optimistic about the trend of the second half of the year."

The real estate textile industry is facing internal and external troubles.

Home textile products market sales needle mainly for wedding, relocation, renewal and old group buying four categories.

The weakness of the market directly affects the sales of these four kinds of products, and home textile enterprises are facing internal and external troubles.

China's home textile international and domestic markets are usually "28". This year, domestic and foreign prices of cotton are upside down. Starting from this year, cotton orders are on the decline and pferred to India and Pakistan. The export of single home textile enterprises has been affected.

The instability of the real estate market affects the downstream supporting consumer industries, and consumer confidence in the domestic market is affected.

In the first half of this year, the price of bed products in department stores increased by 40%, the fastest price rise in 10 years.

According to a survey conducted by the China Textile Association, the consumer price per unit price of home textile products rose by 10%, exceeding the delay in purchase.

People's consumption concept is based on the principle of saving money and reducing waste, and also leads to the reduction of consumers' old age.

In addition, the output value of home textile industry has increased overall, though

The cost is decreasing, but because of the rising of labor cost, channel cost, commercial real estate and so on, the inventory increases, resulting in the decline of corporate profits.

Rigid domestic demand is still the driving force of home textile industry

According to the survey report, in the past 5 years, about 8 million 110 thousand new couples registered to get married each year, and this year is the year of the dragon. This year, the registration of marriages is expected to reach 10 million.

In fuanna's 2012 autumn and winter wedding products conference, Yang Zhaohua pointed out that the wedding home textile market has great potential: the wedding home textile product is calculated at a cost of 3000 yuan for each pair of newlyweds, with a conservative estimate of 30 billion yuan, and the average household consumption of wedding gowns in the first tier cities is over 10000 yuan.

Survey data show that in 2011, Qingdao and Chengdu wedding home textile products accounted for 14% of the sales of home textile products, while Beijing wedding home textiles accounted for 7% of the total sales volume.

Yang Zhaohua believes that the proportion of home textiles in the past is not ideal, mainly due to the long-term homogenization of products and one-time consumption, but now many enterprises are more diversified in the design of wedding home textiles, and home textile enterprises have developed products that can be used in wedding and peace.

Many home industries say that the imported industry, but many home textile industry, "home textile development in recent years, still rely on rigid demand to stimulate the development of the industry, including the next few years, we still believe that this rigid demand is the main driving force for the development of our industry."