The fifth Dalian Design Festival held in Dalian World Expo square continued to focus on "Guang Na" in from August 2 to 4, 2012. Design The theme of "gathering talents and creative industries" has been widely invited to participate in the design industry guests from home and abroad. Through the Creative Industries Expo, design forum, Dalian industrial design competition and other activities, the new exhibition layout will not only bring the audience a feast for the eyes, but also let the audience really experience the feeling of "design everywhere".

Creative exhibits breakthrough 1500 pieces

There are nearly 100 design companies and professional organizations participating in the design festival. About 200 famous designers, famous designers and professional media have participated in the design festival, with 1500 breakthroughs in various design and creative exhibits.

To design the "China Dalian International Creative Industry Fair", which is the most anticipated by the industry, with the aim of "pushing products, tree brands and recruiting talents", the 8500 exhibition venues are carefully divided into seven characteristic exhibition areas, planning the international and domestic cooperative design exhibition, the international design and creative exhibition, the famous domestic design exhibition, the 2012 "Dalian Industrial Design Contest" winning exhibition, the Dalian design city promotion exhibition, the design education achievement exhibition and the creative Fair Exhibition. The seven exhibition areas are brilliant and distant. Among them, Mr. Zheng Jianwei, the ten prominent young designers of the Chinese design community and the main lighting designer of the Olympic Stadium in 2008, presented his latest lighting design works. He used light language to convey the design concept of "green, low carbon and environmental protection" to the audience. The Guanghua foundation signed a cooperation agreement with the "home shopping" TV channel, launched the "home good design" special field, launched excellent designers and design products through TV media, and achieved the rapid transformation of the design results. The French JANUS prize, one of the three largest French prizes, carried out its first Chinese show at the exhibition, bringing 80 outstanding works that won the award to show the development and charm of France in the design field.

The inspiration of the work is flying and close to life.

The 2012 "Dalian Industrial Design Competition", which is concerned by the international and domestic design alliance institutions and colleges and universities, took the theme of "designing for a better life" as the theme, and opened the curtain of the competition in March this year. The award-winning works are highly inspiring, close to life and creative, including the dragon boat of Dalian's Qianlong Aquatic Sports Development Co., Ltd., the product of the most advanced industry in the world. There are also a series of leather products designed by Liu Jiang, a native designer of Dalian, who has successfully sold the "KM dinosaur mushroom", which has been sold for many years in the Taobao. The university group, which has been studying the aging problem for many years, has been studying for many years in the increasingly serious social phenomenon. According to the research on the physical characteristics and lifestyle of the elderly, it has designed facilities that can help the elderly to go to the bathroom alone and bathing alone, which reflects the students' strong concern for the society and people's livelihood.

New creative market for College Students

The national design education conference held by the Dalian Municipal People's government and China Industrial Design Association invited nearly 40 design institutes and design professional organizations at home and abroad to visit the design education achievement exhibition and hold the national design education site exchange activities to jointly promote the development of design education. The Chinese design forum and the international industrial design seminar, which are designed for industrial development and academic research, are hosted by the Beijing design and development foundation and the Dalian Design Association. They are the highlights of the design festival. The design elite gathered together, and the idea and wisdom intersect together. The third cross-strait three place design summit, with "Chinese culture" as a link, brings together the design elite of the two sides, disseminating advanced design concepts, integrating design exhibition, talent exchange, intellectual property transactions, project investment and professional seminars, and strive to build cross-strait design industry cooperation and docking platform.

The Dalian design city promotion exhibition area will be added at the design festival to display the creative design industry cluster of high-tech zones. In the form of joint exhibition, we organize nearly 100 excellent design enterprises in the region to publicize and promote the design industry in an all-round way.

In order to better meet the design theme of "design talent", this exhibition also added a new creative market to university students, focusing on the creative design category and products of Dalian college students, including clothing, animation and green agriculture. The organizing committee also set up the talent negotiation area in the exhibition area of the Dalian industrial design competition. The LED screen was used to display all the winning works and authors' information. The winning students were in close contact with well-known design companies both at home and abroad in the design festival venue, so as to better play the advantage of the design platform's docking.