More and more stores are closing down, causing more and more suppliers. The myth of modern channels is completely shattered. The current supplier is just like a bird in the sky. There are any stores in the market. capital Rumors of the flow must be intense.

From past cases, there are many signs of "going to die" before selling into a store that has collapsed or evaporated. If the supplier advances and retreats properly, the loss will be reduced to a minimum.

　 Signs of "dying"

There are several characteristics of the store:

1. can not gather popularity, sales can not afford to start. The difference between popularity and quantity is not enough. Suppliers can hide and hide, escape and run away, so they are less popular and less in quantity and fall into a vicious circle.

2., there are many stores running around, but more than 40% are in a state of loss. A small part of the capital preservation, a small part of the money earned, most of which can not operate normally, such stores do not engage in tricky, how can they survive?

3., frequent changes in the middle level of stores can not carry out and ensure daily operation, making it difficult for suppliers to adapt. Their backbone is not confident, how can the supplier have confidence?

4. the total love finds out various reasons for arrears of supplier's payment. The essence is that there is a big problem coming out of store funds.

5. employees can not pay wages, employees feel insecure. The existence of this problem by any enterprise means that the enterprise has reached the point of life and death.

6. high level involving law, endangering Store Credit. Many enterprises disappear in a short time, the direct reason is that their high level is suspected of violation. national laws Suppliers should not be prevented.

　　 Suppliers worry about their gains and losses

Many suppliers can recognize what stores are problematic, but they can't grasp how long they can sell.

A "dying" store can't disappear from the market within one or two days. Long struggle and tossing is inevitable until there is no hope. These "thin dead camels are bigger than horses", and the rest of them still put pressure on suppliers, forcing suppliers to dare to act rashly. Suppliers also have many concerns:

1. how can the goods and funds be cleared after the withdrawal from the stores? Many suppliers have eaten this big loss and are afraid to withdraw easily.

2., after the withdrawal from the store, will the store sell the goods to other suppliers? market This is a common threat strategy in stores.

3. will it affect the downstream market of suppliers if they are withdrawn from the stores? For example, the stores require the branch stores in the downstream market of suppliers to clear the market and threaten them.

4., when the cooperation is stopped, the supplier will lose a partner. Will it weaken its strength? When negotiating with other stores, it will be more passive and less viable.

The problem is not that terrible.

Suppliers' concerns are justified, but as long as suppliers are able to deal with these threats correctly, the problem is not that terrible.

1. how do we calculate the goods and funds?

We will continue to make up for the "dying" stores, and it will be a long time to get the money back. Until the stores are closed, the suppliers are afraid that they will fail. It is better to ask for it before it closes, or to use the law and grasp the initiative.

The store always wants to struggle before it closures, and does not want to have too many negative publicity, so long as the legal means are in place, there is basically no big difficulty.

2. fleeing goods?

Very likely, and very retaliatory. But for suppliers, this is only a short blow. There are three conditions for a store to hit the market by fleeing goods:

First, solve the logistics distribution problem. Getting the source is easy for stores, but logistics is a big problem. Moreover, the stores basically sell their own products, and cross border fleeing will greatly increase the operation cost.

Second, after fleeing, the price must be lower than the local price, so as to achieve the purpose of hitting the market. This is not a good deal for stores, but a good thing for suppliers, and can be bought at a low price.

Third, stores must balance the interests of suppliers.

Therefore, the feasibility of fleeing and retaliation is not very great.

3. downstream stores to clear suppliers?

Stop it Sale Indeed, it has caused great losses to suppliers. Some provincial suppliers have repeatedly tolerated these "dying" stores, which is to see the amount they bring in downstream areas.

But provincial suppliers ignore the strength of their downstream agents.

Usually an agent of a two level area has 3 or more brands of the same products, and some even monopolize the entire regional market. If a store stops selling a brand, it may provoke those agents to remove all counters, which is a fatal blow to the store. Therefore, stores may allow downstream stores to clear the brands of provincial suppliers, but they will not expand their scope.

4. reduce bargaining barcodes, can't restrict each other with stores?

The fundamental solution to this problem is not who is going to pin it down. Suppliers should start from themselves and improve their comprehensive strength. This is the only way out.

In the face of the "dying" store, the last thing we can do is gain more than gain.