China

The Marketing Summit Forum was held in Shanghai yesterday.

The theme of the forum is "seeking change and breaking the board". Lu Xiaohu, vice president of Hongxing Erke, said that the biggest difference between China's current clothing brand and foreign advanced brands lies in the difference between the supply chain.

Lu Xiaohu said, through the platform through the supply chain process is the most lack of clothing industry.

"Our sports brand opens a lot of stores. The number of shops starts to frighten you. Six thousand, or even ten thousand, are all such goals.

But in fact, such a goal can not survive for a long time, rather than relying on the size of the store to win. The real success is to integrate the world's largest manufacturing supply chain with the supply chain, and to develop an increasingly strong logistics supply chain. "

Lu Xiaohu said.

Lu Xiaohu said that how to make the internal platform quickly build up and have competitive advantage is a need for more consideration in the good economic environment.

Lu Xiaohu also expressed the threat of foreign brands to domestic brands. He revealed that at present, some luxury brands have worked hard on China's two or three line urban channels.

Hongxing Erke ERKE is a famous Chinese clothing brand founded by Hongxing Erke group in 2000. It has the reputation of "the first brand of Chinese tennis apparel".

Hongxing Erke advocates "young, fashion, sunshine" lifestyle, is committed to insight into market demand, listen to the aspirations of consumers, with sharp eyes, aesthetical art, keen fashion touch, aggressive and not glamour performance, to adapt to the trend of change, improve consumer experience.

Up to now, the products of Hongxing Erke brand have covered fashion dress, casual wear and professional clothing, and the brand spirit of its "TO BE No.1" is also well known to consumers.