Enterprises and famous brands have been playing an important role in consumers' minds. Franchisees and commercial retailers who fight side by side with garment enterprises have been rarely known.

Franchisees should learn to walk from behind the scenes to the front desk.

Shen Yongfang, Secretary General of Shenzhen garment industry association, said that franchisees as one of the powerful promoters of the healthy development of the clothing industry, whether in the past, now or in the future, will play a crucial role in the development of the industry.

She said: "doing a good job in joining agents is equivalent to stabilizing the marketing network for garment enterprises. Joining agents in the final victory era is also an indispensable driving force for the development of this industry. Joining agents should receive full attention from all aspects."

Participants agreed that "franchisees should be based on brand interests and maintain brand image. On the other hand, they should learn to go from behind the scenes to the front desk, and be good at using various platforms to further promote brands, enhance brand awareness and franchisee's own popularity."

Franchisees need to strengthen effective communication with brands.

Whether wholesale or brand era,

The development of brand is inseparable from expanding franchisees.

The continued operation and popularity of the brand largely depend on the level and ability of the franchisee.

Now, franchisees can no longer be confined to small businesses, but engage in brand promotion and marketing with great potential for development.

As professor Wang Xiangsheng said in response to a franchisee's question, "in the era of brand entry, brand enterprises and their affiliate teams should constantly improve with the development of the market. If individual franchisees can not meet the needs of brand and market development, they will be eliminated from the market.

From this perspective, brand operators and franchisees, especially franchisees, need to enhance effective communication with brands, learn to improve their management level, enhance market insight and enhance their market innovation awareness and service awareness from various aspects, be good at changing their concepts, and be willing to go from behind the scenes to the front desk to fully display their image and strength.

With the all-round upgrading, the concept of franchisees can be updated so that they can better adapt to the market development rule in the brand era.

Franchisees cooperate with brands to achieve win-win results

As the exclusive sponsorship support unit of the first China franchisee Development Forum, He Huizhi, head of the "Pu Feng" brand, believes that the development of the brand is inseparable from the support of franchisees and franchisees.

The level of direct impact on the dissemination and promotion of brand dynamics, "Pu Feng" hope that through organizing specialized forums for specialized franchisees, optimize the cooperation relationship between brands and franchisees, further enhance the operation level of franchisees and update their business philosophy.

After decades of development, a large number of well-known clothing brand enterprises have emerged in China's apparel industry. Meanwhile, some strong and thoughtful franchisees have also emerged.

At this stage, brand and franchisees need to explore not only the cooperative business model but also the close relationship between standardization, mutual trust, perfection, common development and common improvement under the background of increasingly standardized market.

Therefore, to attach importance to franchisees, help franchisees and correctly guide franchisees has become a very important topic in garment enterprises and the whole industry.

Only when you are a family can you not speak two words. Only the brand is revitalized in the market competition, and the brand and franchisee can achieve a win-win situation.