The spring breeze is strong every year, and the flow of business flows to Jinjiang.

Jinjiang April day is the world of shoes and the season of shoes.

On April 19th -22, the Tenth China (Jinjiang) International Footwear Expo will be unveiled at the SM International Exhibition Center in Jinjiang, China's footwear capital and national sports industry base.

The exhibition area of this shoe Fair is 40000 square meters and 1600 international standard booths are set up. On the basis of the three major traditional exhibition areas of shoe machine, shoe material and footwear product hall, for the first time, the hardcover area of small and medium-sized enterprises is planned and set up for the first time. The comprehensive exhibition hall of "China Sports City Jinjiang" is planned for the first time.

At present, all booths have been confirmed. According to the product category, there are 650 booths for shoe products, 370 shoe materials and 580 shoe machines.

Enterprises from 16 countries and regions from Italy, the United States, Germany, Japan, South Korea, Hongkong, China and Taiwan have decided to participate in the exhibition.

The theme of this shoe Fair is "brand Jinjiang, run-up to the Olympics". With the help of Beijing Olympic Games, the footwear industry will attract the world shoe industry to converge on Jinjiang, highlighting the brand strength of the Haixi footwear sector, leading the industry to compete for the 2008 Beijing Olympic business opportunities, and promoting Jinjiang, Haixi and even China's footwear enterprises to participate in international market competition.

The Beijing Olympic Games will be opened 4 months later. The China (Jinjiang) International Footwear exposition, represented by sports shoes, is strongly related to the Olympic Games. The Olympic economy will bring huge business opportunities for China's footwear industry to integrate into the new global market.

In order to seize the opportunity in the Olympic sports marketing boom, some Jinjiang brands also sponsored Olympic delegations from some countries to provide all the sports equipment for the 2008 Beijing Olympic Games.

The Olympic Games attracted worldwide attention, with high attention and participation of all the people, can not directly participate in the Olympic Games footwear industry enterprises, also can seize the enthusiasm of the whole people to participate in the Olympic Games marketing, each shows great power.

With the approaching of the Beijing Olympic Games, the "Olympic flavor" of Jinjiang footwear industry is becoming more and more strong. On the streets of Jinjiang, the outdoor advertisements of many shoe brands have an upgraded version of the Olympic Games. These "Olympic flavor" will also be directly reflected in this Shoe Expo.

In order to meet the Olympic strategy, this shoe Fair has been trying to highlight the Olympic theme and create the Olympic atmosphere in the exhibition style. Many exhibitors are also eager to try.

Some companies have hired senior designers to help design and build Olympic booths. Some companies have also integrated Olympic elements with new elements.

At the same time, in order to further develop the sports industry and build a sports city in Jinjiang, the Organizing Committee of the shoe Expo has also organized a series of sports activities such as the Summit Forum on sports marketing.