At the 2008 China International Clothing Fair, which has just ended, XTEP's Disney SPORT attracts much attention from the industry.

It is understood that Disney SPORT at this exhibition highlights the 80th anniversary classic series and navigation series.

In 2008, the famous cartoon character Mickey Mouse welcomed the 80 birthday. Ye Shuangquan, President of XTEP Disneyland SPORT, said that in order to commemorate Disney 80th anniversary, they built a Mickey Mouse 80th Anniversary Memorial Hall, and re interpreted Mickey Mouse's legend from clothing and shoes.

In addition, in order to build a series of navigation series, Disney SPORT makes full use of the very important figures in Disney Sports - Captain Mitch and skateboard Mitch.

Since opening its first store in the domestic market in August 2007, Disney SPORT has opened hundreds of unique sales terminals in China, and the situation is gratifying.

As for the success of Disney SPORT, Ye Shuangquan said in an interview with China clothing network that it was attributed to the innovative marketing mode.

"Our success depends mainly on 3 aspects. The first aspect is product innovation, that is, from the perspective of product strategy, we fully combine sportswear with cartoon culture to create clothing with both sports characteristics, fashion style, and casual life.

On the second hand, in the marketing strategy of the channel, we mainly take the second tier cities in China as the main sales channels, and at the same time, we have established very good cooperative relations with many shopping malls in the country. From a regional perspective, we adopt a very fast way to enter the market without barriers.

The third aspect is that we are very effective in combining Disney culture with the current sports culture to promote brand promotion.

Ye Shuangquan said.