In August 18, 2012, Goldwell's first partner recruitment conference was held at Wanhua hall, Wanhua Kokusai Hotel, Hangzhou. Lan Jianping, director of Zhejiang Institute of industrial economics and director of the Industrial Economic Advisory Committee of the Chinese Academy of Sciences, Zhejiang, Zhejiang clothing Mr. Han Licheng, chairman of the association, Mr. Cao Lei, director of the China Electronic Commerce Research Center, and other experts learned to participate in the discussion. Garment industry Rebirth in difficult times.

"From the development of clothing e-commerce, clothing Clothes & Accessories Products are the first category of online shopping. According to the "China B2C e-commerce market survey report 2011" released by China Electronic Commerce Research Center, monitoring data show that in 2011, the scale of China's apparel online shopping market reached 203 billion 500 million yuan, and it is expected to reach 407 billion 610 million yuan by 2013. Cao Lei said at the meeting that clothing electronics still had enormous room for development and potential.

　　 Clothing business At the same time, its development also has some impact on individual and physical shopping malls. At present, there are more than 600 online stores in Taobao, and there are not many clothing stores. There are nearly 10000 new registrations every day, and the number of sellers per day is nearly 10000. Cao Lei believes that the rapid development of Taobao and other electricity providers has triggered an online shopping craze. In addition, high frequency and vigorous online shopping promotion activities have diverted a large number of physical market clothing consumption, resulting in a huge impact on the sales of clothing entities.

In addition, Cao Lei also mentioned that Clothing enterprise In the process of touching the net, we need to deal with the balance between the commercial interests of the traditional mode and the future development interests of e-commerce. There are four main choices for traditional enterprises to combine e-commerce: self built team, self run online store, enter the shopping mall, ship out to sea, capital investment, ride the car, such as Tencent, Baidu's investment strategy in the B2C field, choose outsourcing, and develop steadily.

From books / impressions, Fashion and Accessories From department stores to digital / home appliances in the online retail industry, Cao Lei found that the unit price of online shopping presents an increasing trend, and the types of online shopping products are increasingly diversified, extending from consumer goods to durable goods. Traditional brand enterprises participate in the clothing business through the platform such as Taobao, the mall (Jingdong mall), the self built brand official website, flagship store, authorized distribution shop and direct selling store.

It is understood that the conference organizers Zhejiang Goldwell Technology Co., Ltd. based on cloud computing, developed Goldwell clothing O2O cloud trading platform, the social attributes of people and clothing to spread and services in the form of the Internet, to better achieve the Internet based clothing brand alliance and consumer social experience.