According to experts, the current domestic 70%. Children's wear Manufacturers are in a state of no brand, many of which are mainly processed and OEM. Despite the emergence of a group of children's clothing brands in recent years, there is still a shortage of leading children in China's children's wear market. Take Dr. frog as an example, the company ranks the top in the domestic high-end consumer goods market. But the market share is only 4%, indicating that no brand or enterprise has enough scale or influence.

According to the 2012-2016 year China Youth / children's clothing market survey report released by Shang Pu consulting, Children's wear market Broad prospects for development, but also face various problems, children's clothing market is seriously lack of leading brands, homogenization is serious. Children's clothing sold on the market can be identical in style or color, to a certain extent, which misleads consumers to choose children's clothing. Children's clothing enterprises need to break through these problems and achieve steady and rapid development.

China this year clothing The industry is generally showing a doldrums, but children's clothing industry is heading against the market. Children's clothing market has broad prospects for development and will become a big cake for the development of the garment industry. This year, the development of China's clothing industry is relatively stable, and children's clothing is the most active area in recent years. 10 years ago, the scale of infant industry in China was less than 100 billion yuan, which reached 1 trillion yuan last year.

Shang Pu consulting light industry analysts believe that during the "12th Five-Year" development period, the children's clothing market scale increased by 30% every year. The active market of children's clothing is related to the consumption concept of new generation parents. These young parents have higher educational level and income level, stronger purchasing power and relatively more consumption concept.

In addition, according to the 4+2+1 family structure in the mainstream of Chinese cities, 6 parents are struggling to pay for a child's consumption. China's children's wear is still in its infancy, with frequent quality problems and lack of leading brands. In recent years, many garment enterprises have set foot in the field of children's clothing. Children's wear industry Will face a new round of "shuffle". Brand is the obvious "soft rib" of our children's clothing industry.