5 days,

The brand Bosideng chose to launch the launching ceremony of "light year - Boston campus light video contest" at Peking University.

The theme of this competition is "light year". Through Renren as an online platform, the new form of "suspension photography" is selected. In the 22 universities in 12 cities, the recruitment of light year group is carried out. Through a "light" fashion, young people can show their characteristics of self enjoyment and freedom.

"Light" is the theme of activity and the product theme.

The whole launching ceremony was carried out around "light" and highlighted through different forms of artistic expression.

The light and thin feature of the fall down product is a new display of the young and beautiful side of the bostin brand to the guests and students.

At the meeting, Li Chuang, the representative of Bosideng company, said that the reason why Bosideng planned this activity is to consider the conjunction of two aspects. On the one hand, Bosideng's feather and down feather and light colourful features are in line with the young people's dress requirements. On the other hand, young people worship freedom and show their individuality. They are consistent with the comfortable, free and casual attitude of life advocated by autumn eiderdown. Therefore, this activity will not only provide young people with a high quality platform to show themselves, but more importantly, they can spread this "positive, relaxed and free" attitude towards life, and guide people in the endless competition to reduce pressure and live freely.

At the scene of the event, many media said that in the past impression of consumers, Bosideng represents the quality, trust, warmth, love and accumulation of years, and the youth, vigor and fashion shown in this activity make them see a different Bosideng.

Yes, through years of accumulation, the quality of Bosideng has been unanimously recognized by the majority of consumers. It has been the first in the country for 17 consecutive years, and has been publishing the trend of China's winter clothes for 16 consecutive years.

Each honor carries the trust and love of the public to Bosideng. On this basis, Bosideng always guided by the needs of consumers, constantly innovated, adjusted the product structure, and launched the new category of autumn feather products in 2011. It not only made the original consumer groups - the current generation of quality people have a new dressing experience, but also brought a good brand choice to the new young consumers - independent young people.

Mr. Bosideng, a representative of Mr. Li Chuang, said that this campus activity is a new experience for Bosideng, which is not only the first breakthrough of Bosteng for many years, but also the whole of China.

For the first time in the industry, it is hoped that through this activity, we can establish good communication with the young people who are about to become social leaders and help them realize their dreams.