" Daphne There is no formal solution yet. According to Hubei franchisees, the company has only solved the problem of the renewal of some franchisees, and the issue of goods and promotions has not been given. According to the franchisees, franchisees in Hunan will also carry out collective rights protection activities.

8 at the end of the month, 17 franchisees reported to the Shanghai Bureau of industry and Commerce (micro-blog) about the alleged violation of Daphne. The relevant departments of Qingpu district government of Shanghai have already negotiated with Daphne. Since then, Daphne headquarters has sent Sun Quan, head of East China, to resolve the issue of renewal with Hubei.

According to Miss Xia, a Hubei Daphne franchisee, Franchisee Originally planned to hold the group together, but because of the difference in the situation of each shop, it did not go on. And her store, because of its performance has been doing well, has been in consultation with the above director Sun Quan to renew the contract. "Now the company takes a single break."

And the renewal is only part of the franchisee. "A franchisee due to poor performance, take a small quantity of goods, the person in charge expressly said that it will not renew the contract, but the order will be informed of the company." Ms. Xia told reporters.

According to Liu, a franchisee, the company has adjusted the renewal period from three years to two years or one year according to its business performance.

It is understood that so far, in addition to Hubei, other regional franchisees have not received the notice of Daphne renewal.

In addition to the progress of the renewal contract, the franchisees put forward the problem of goods and promotions without proper solutions.

Huang Yingzhe, director of public relations of Daphne, said the above measures were consistent with the previous official statements. "For existing franchisees to renew their contracts, the company will consider the management and local capabilities of individual franchisees. market Demand and other conditions should be considered comprehensively before making the decision.

According to an unnamed franchisee, "we will talk to our Hunan branch in September 13th. If the company does not provide a solution, we will take a direct approach."

　　 clothing Independent commentator Ma Gang said, "the way the company solves the problem has been alleviated". He believes that this is Daphne's "weakness". "The development is too intense, and the deterioration of the relationship between brands, franchisees and companies is also a problem."

Ma Gang said that Daphne now part of the good franchisee renewal is an optimized franchisee structure. "In 2010, Li Ning Co also had such an approach, but the way of optimization is different, not through Brand Company itself, but by large franchisees to buy small alliance."

Industry analysts believe that in the long run, Daphne has great determination to join the business. Apart from convenient management, it is also a way to store inventory for Daphne with high inventory.