Year after year "red"

The retail price has finally turned green.

Reporters yesterday visited the market found that, including ZARA, izzue and other brands, including some new autumn products, the original price tag this year dropped by about three or four percent, while domestic brands such as Metersbonwe, Semir and so on also appeared in the phenomenon of falling prices.

Insiders said that this is the first time that ZARA has fallen in China in the past 6 years. In addition to the reasons for its own market strategy, the downturn in the apparel industry and the economic environment in the two quarter of winter and spring is also an important driver for many brands to fall in the fall.

Yesterday afternoon, in a ZARA store in North Shaanxi Road, Changshou Road, the reporter saw that the price of a sweater with a new sweater was 399 yuan.

"The same kind of coats sold in the past year will be sold for 599 yuan," a shop assistant said. "This year many new autumn products are cheaper than last year. When the discount is over season, the discount rate may not be as big as before. It might be better to buy new products now."

"Men and women wear autumn clothes this year."

There are varying degrees of price declines. Last year, 699 yuan of women's coats went down to 499 yuan this year, while men's suits fell 699 yuan from 899 yuan, while the jeans sold for 299 yuan in previous years sold 199 yuan this year.

ZARA an insider told reporters that the biggest fall in autumn clothing this year was around three or four, and this is the first time that ZARA has fallen in China since its entry into the Chinese market in 2006.

Coincidentally, the autumn wear of fashion brand izzue is also falling.

Reporters at the izzue store in Nanjing West Road found that the new autumn price of the brand was generally down by about 30% this year, the biggest reduction in the past year. The price of the original 2000 yuan coat is only 1500 yuan this year.

In addition, reporters from Shanghai

Semir and other domestic brand stores understand that autumn clothing prices are also falling this year.

The basic T-shirts of the autumn wear are usually 99 yuan, while the shirts are 139 yuan. Last year the same style long sleeved T-shirts and shirts were generally 119 yuan and 159 yuan.

Metersbonwe store salesman said that the price of autumn clothes just listed this year is lower than that of last year.

In a Semir store, the reporter saw that there was a long sleeved T-shirt less than 70 yuan in the store.

The economic environment is one of the drivers.

ZARA insiders told reporters yesterday that the fall in new products this fall was mainly influenced by exchange rate, brand strategy and economic environment.

"We are a European brand, and the change in the exchange rate between the RMB and the euro is one of the factors that affect the pricing of ZARA in China.

In addition, more importantly, the impact of this year's global economic downturn, the company's brand marketing strategy has also been adjusted accordingly, this price adjustment is intended to lower the price difference with competitors.

Izzue shopping guide said that the price adjustment was decided by the company in this quarter, because the economic environment is not ideal this year, and sales of clothing are also affected.

For the abnormal trend of autumn clothing prices this year, Professor Bian Xiangyang of the clothing Institute of Donghua University told reporters: "because the Spring Festival earlier this year, according to the consumption habits, consumers basically do not buy after the new year.

This directly led to the decline in sales of winter clothing, and the length of spring in the South was very short, so the sales of thin spring clothes were not ideal.

The sales volume in the two quarter of winter and spring has a great impact on the entire garment industry. Some brands hope to reduce the sales of autumn clothing and seize the market in this quarter by reducing prices.