"Hurry up, there's a model show over there."

Fashion beauty, dynamic music, Disney sport brand debut in the shoe fair took the "beauty + fashion" offensive, and caught the eye of many young people.

Disney sport last year Walt Disney exclusively authorized XTEP, launched a new Disney Sports Brand in the Chinese market.

Roman Tam, a staff member of XTEP Disney marketing center, said that the three elements of cartoon, fashion and sport are the popular styles of teenagers nowadays. This is the product style positioning of Disney sport.

The purpose of this exhibition is to show new brands.

For the first time in Jinjiang Shoe Expo, the Disney sport brand also hosted a fashion model show in addition to nearly 200 square meters of booth.

The lovely Mickey head, the old Tang Dynasty duck and so on, which are popular with Chinese audiences, have been integrated into various products. The stage is surrounded by some young female visitors. They also occasionally talk to each of the models.